Browsing Scopus İndeksli Yayınlar Koleksiyonu by Publisher "Palgrave Macmillan Ltd"
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Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth
(Palgrave Macmillan Ltd, 2022)This study has established a conceptual model regarding the impacts of brand image, which consists of two subdimensions, corporate social responsibility (CSR) image and personnel image, and brand trust on brand forgiveness ...