Browsing Scopus İndeksli Yayınlar Koleksiyonu by Publisher "Springer Science and Business Media B.V."
Now showing items 1-6 of 6
-
Detection of Click Spamming in Mobile Advertising
(Springer Science and Business Media B.V., 2020)Most of the marketing expenditures in mobile advertising are conducted through real-time bidding (RTB) marketplaces, in which ad spaces of the sellers (publishers) are auctioned for the impression of the buyers’ (advertisers) ... -
Heritage Requires Citizens’ Knowledge: The COST Place-Making Action and Responsible Research
(Springer Science and Business Media B.V., 2022)This chapter reflects on responsible science with an eye toward concrete research practice. To this end, we briefly introduce the RRI paradigm (Responsible Research and Innovation) and then highlight seven EU research ... -
The Making of the Turkish Civil Code
(Springer Science and Business Media B.V., 2023)The adoption of the Turkish Civil Code based on the Swiss Civil Law on October 4, 1926, was probably the most important movement of the legal revolution that followed the Turkish Revolution. In other words, it was one of ... -
Markdown Optimization in Apparel Retail Sector
(Springer Science and Business Media B.V., 2020)Price discounts, known as markdowns, are important for fast fashion retailers to utilize inventory in a distribution channel using demand management. Estimating future demand for a given discount level requires the evaluation ... -
Turkish Academics in Europe: An Autumn Tale
(Springer Science and Business Media B.V., 2007)When I was invited to contribute a chapter to this book on the situation of Turkish higher education, I found myself humming “An Englishman in New York”: the writer of the song set out as a poor teacher himself, and probably ... -
The Way Forward with Historic Urban Landscape Approach Towards Sustainable Urban Development
(Springer Science and Business Media B.V., 2018)The pace of urbanisation, with the increase in the number of metropolitan areas, has been paralleled with the heritage discourse of past generations that valorises monuments in isolation, and has pushed the appreciation ...