Browsing Scopus İndeksli Yayınlar Koleksiyonu by Subject "Variables"
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Functionality and usability features of ubiquitous mobile technologies: the acceptance of interactive travel apps
(Emerald Group Publishing Ltd, 2023)PurposeCustomers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study aims to explore key factors affecting ...