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Improving income distribution in Turkey
(Peter Lang Publishing Group, 2018)
This paper aims to solve the inequality problems in Turkey, based on the principles of the public economy and concerning fairness in taxation. According to Musgrave, the founder of modern public finance, as like the ...
Consumer-brand relationships in Turkey
(Emerald Group Publishing Ltd., 2018)
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ...
Experience consumption in Turkey
(Emerald Group Publishing Ltd., 2018)
The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ...