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A new China: Media portrayal of Chinese mega-cities
(Palgrave Macmillan Ltd., 2015)
During the last two decades China has started to leave its closed-door policies in the international arena behind and has shown signs of participating in the global economy. Politically and economically China has been ...
Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015)
This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. ...
Pathways of connection: An analytical approach to the impacts of public diplomacy
(Elsevier Science Inc, 2015)
Public diplomacy albeit its functional similarities with public relations and other corporate communication tools is inherently a foreign policy tool used by practitioner states to advance their national interests and ...