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Pathways of connection: An analytical approach to the impacts of public diplomacy
(Elsevier Science Inc, 2015)
Public diplomacy albeit its functional similarities with public relations and other corporate communication tools is inherently a foreign policy tool used by practitioner states to advance their national interests and ...
Digital channels and technologies for commercial diplomacy: Conceptualisation and future research propositions
(Inderscience Publishers, 2015)
In this article, we provide a conceptual framework for the practice and study of commercial diplomacy in the light of two developments in the field of diplomacy. The first development in the field is related to the relative ...