Search
Now showing items 1-3 of 3
The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility
(Emerald Group Publishing Ltd, 2023)
PurposeAdvertisements facilitate certain emotions, subsequently influencing purchase intentions. Humor, as an influential way of information expression, is frequently used in ads to elicit emotions. Drawing upon literature ...
Positioning five-star hotels in city destinations: The case of Istanbul, Turkey
(Sage Publications Ltd, 2023)
Destinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions ...
Leverage, corporate governance, and export intensity of heterogeneous firms: micro-level evidence for Pakistan
(Routledge Journals, Taylor & Francis Ltd, 2022)
This study attempts to analyse the impact of leverage and corporate governance on export intensity of manufacturing firms quoted on Pakistan stock exchange for period 2013-2019. The results of a two-step system GMM method ...