Browsing Tez Koleksiyonu by Author "Lou, O'neil Mary"
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Hamurgers and hand-holding: Mcdonald's in Turkey
Üçer, Nur (Kadir Has Üniversitesi, 2012)Many countries are associated with the brands that they produce in this age among these brands. There are not only the consumption goods but also the brands of food and beverage. One of the best examples to the issue is ... -
Muscular sexy and powerful : hegemonic masculinity in men’s lifestyle magazines in the US and Turkey
Aras, Serkan (Kadir Has Üniversitesi, 2018)This dissertation examines Turkey and USA versions of three men’s lifestyle magazines GQ Esquire and Men’s Health to identify the characteristics of ideal man of hegemonic masculinity in these magazines. These men’s lifestyle ...