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dc.contributor.advisorAltuner, Doğanen_US
dc.contributor.authorMidilli, Özlemen_US
dc.date.accessioned2019-07-12T08:39:14Zen_US
dc.date.available2019-07-12T08:39:14Zen_US
dc.date.issued2011en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/2308en_US
dc.description.abstractArastirma betimsel yontemde tarama modelinde bir arastirmadir. Arastirmanin amaci hizmet sektorunde musteri memnuniyetinin pazarlamaya etkisini incelemektir. Arastirmada bu amaca ulasabilek icin musteri memnuniyetinin boyutlarini belirleyerek bu boyutlar arasindaki iliskileri incelemek hedeflenmistir. Boyutlararasi iliskinin incelenmesinde nedensellik etkilerinin ele alinmasina oncelik verilmistir. Arastirmada ayrica musteri memnuniyetinin boyutlarinin musterilerin ozelliklerine gore nasil farklilastigi musteri memnuniyeti boyutlarinin hangi musteri ozelliklerinden ve ne derece etkilendikleri arastirilmistir.en_US
dc.description.abstractThis study is a descriptive method survey modelled research. Purpose of study is to analyze effect of customer satisfaction on marketing in service industry. In order to that it is aimed to determine dimensions of customer satisfaction and to analyze relations among them. Causality effects have priority in those multidimensional relationship analyses. It is also studied how customer satisfaction differs as per customer characteristics, in what degree customer satisfaction is affected by which customer characteristics.en_US
dc.language.isoTurkishen_US
dc.publisherKadir Has Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleHizmet sektöründe müşteri memnuniyetinin pazarlamaya etkisien_US
dc.typeMaster's Thesisen_US
dc.contributor.departmentKadir Has University : Graduate School of Social Sciences : MBAen_US


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