Browsing Halkla İlişkiler ve Tanıtım Bölümü Koleksiyonu by Author "Sevin, Efe"
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Branding cities in the age of social media: A comparative assessment of local government performance
Sevin, Efe (Springer International Publishing, 2015)This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. ... -
Corporations as Diplomatic Actors: Conceptualizing International Communication Tools
Sevin, Efe; Karaca, Hazal Sena (IGI Global, 2016)This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide ... -
Do Foreigners Count? Internationalization of Presidential Campaigns
Sevin, Efe; Uzunoğlu, Sarphan (Sage Publications Inc, 2017)The U.S. presidential elections always attract the attention of foreign audienceswho despite not being able to vote choose to follow the campaigns closely. For a post that is colloquially dubbed as the Leader of the Free ... -
Globetrotters And Brands: Cities In An Emerging Communicative Space
Sevin, Efe (Springer International Publishing, 2016)This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable ... -
Pathways of connection: An analytical approach to the impacts of public diplomacy
Sevin, Efe (Elsevier Science Inc, 2015)Public diplomacy albeit its functional similarities with public relations and other corporate communication tools is inherently a foreign policy tool used by practitioner states to advance their national interests and ... -
Understanding Soft Power Through Public Diplomacy İn Contrasting Polities
Sevin, Efe (Taylor & Francis Inc, 2016)[Abstract Not Available]