Browsing Halkla İlişkiler ve Tanıtım Bölümü Koleksiyonu by Publisher "Springer International Publishing"
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Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015)This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. ... -
Globetrotters And Brands: Cities In An Emerging Communicative Space
(Springer International Publishing, 2016)This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable ...