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Alone but together autonomous but related: Self-construal effects on happiness in social experiences
(Wiley, 2018)
Communal tables and open workspaces have become popular servicescapes that is contemporary spaces for experiencing dining or working alone but together. Previous research demonstrates that experiencing with close others ...
How does self-concept clarity influence happiness in social settings? The role of strangers versus friends
(Routledge Journals Taylor & Francis Ltd, 2019)
Self-concept clarity (SCC) defined as the extent to which the content of an individual's self-beliefs is clearly and confidently defined and internally consistent influences experiences in social relationships. This paper ...
Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing
(Boğaziçi Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 2017)
The regulatory focus theory is the mark of a paradigm shift away from a unidimensional
hedonism towards a multiplicity of regulatory foci. It possesses great explanatory power;
however a lot remains unresolved despite a ...
CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
(Beykoz Üniversitesi, 2018)
In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and
mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has ...