Tez Koleksiyonu

Permanent URI for this collectionhttps://gcris.khas.edu.tr/handle/20.500.12469/1805

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Browsing Tez Koleksiyonu by Author "A. Bısson, Chrıstophe Louıs"

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    Master Thesis
    Comparison of Open Source Customer Relitionship Management Software for Small
    (Kadir Has Üniversitesi, 2011) Yılmaz, Erturk; A. Bısson, Chrıstophe Louıs; Bisson, Christophe
    Organizations have to manage their customer relationship by a more measurable and observable way if they want to face the changing nature of customers. Thus CRM has become a compulsory for companies to prosper. Yet in order to satisfy customers to keep them loyal and retrieve information about them the use of dedicated software has become a necessity. SMEs are the most important organizations in every economy. in spite of the fact that CRM is an obligation for them as well to develop and implement a CRM in such organizations is difficult as they lack budget. Therein open source software is a potential solution. However one can deem this type of software as solutions for specialists. Therefore SMEs have a strong need of guidance as they often lack expertise regarding open source software. in this study a new method to evaluate software is proposed. Yet it is applied to evaluate the top 10 open source CRM software which constitutes a useful tool for SMEs to select the best solution which match their needs.
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    Master Thesis
    Exploration of Turkish Consumers. Trust in E-Commerce
    (Kadir Has Üniversitesi, 2012) A. Bısson, Chrıstophe Louıs; Bisson, Christophe
    With the rapid penetration of the internet into people.s daily lives technology forced some companies in many sectors to change their way of doing business in the meantime presented some companies the opportunity to utilize it as an alternative and effective way to reach their target market while inviting the consumers to this charming revolutionary process. -- Abstract'tan.
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    Master Thesis
    Exploring the Competitive Intelligence Practices of an Airline Company in Turke
    (Kadir Has Üniversitesi, 2018) Şahin, Murat; A. Bısson, Chrıstophe Louıs; Bisson, Christophe
    6880-01Oil prices political instabilities travel legislations and many other competitive factors make it essential for any international airline with the instinct to survive in such a fierce competitive environment to be on constant watch. To meet this need it is vital for international airline companies to integrate competitive intelligence into the strategy building process. in this study we create a typology of competitive intelligence practices of an international airline company in Turkey based on the model developed by Wright et al. (2012). Furthermore we explore how to increase competitive intelligence awareness and practice levels and build a guideline to lift the existing barriers.