Kozak, Metin
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Name Variants
KOZAK, Metin
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
Job Title
Prof. Dr.
Email Address
metin.kozak@khas.edu.tr
Main Affiliation
Advertising
Status
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals Report Points
SDG data could not be loaded because of an error. Please refresh the page or try again later.
Scholarly Output
64
Articles
43
Citation Count
207
Supervised Theses
0
64 results
Scholarly Output Search Results
Now showing 1 - 10 of 64
Article Citation - WoS: 41Citation - Scopus: 51Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective(Elsevier Sci Ltd, 2022) Kozak, Metin; Kozak, Metin; AdvertisingThis research investigates perceptions about online content attractiveness, interactive engagement and real time conversation capabilities through travel and tourism social media groups. The study hypothesizes that these factors affect the social media subscribers' attitudes toward the destinations' social media groups, their in-tentions to revisit them, and could even influence their social facilitation behaviors. The data was gathered from 923 Facebook (Meta) subscribers who were members of travel and tourism groups. A partial least squares (PLS) approach was used to reveal the validity and reliability of the chosen constructs. The findings suggest that Facebook subscribers were drawn to those groups that featured aesthetically pleasing content and to the ones that facilitated their engagement. This contribution implies that today's marketers ought to embrace digital transformation processes that are disrupting social network services (SNSs). Content curators are expected to continuously present appealing content in their social media posts, to interact with their followers in a timely manner, and to encourage positive social facilitation behaviors through online and offline channels.Book Part Citation - Scopus: 0Destination Benchmarking(Springer Nature, 2025) Kozak, Metin; AdvertisingArticle Citation - WoS: 0Citation - Scopus: 1Positioning five-star hotels in city destinations: The case of Istanbul, Turkey(Sage Publications Ltd, 2023) Kozak, Metin; Kozak, Metin; AdvertisingDestinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions through the eyes of their customers. The aim of this study is to propose a method focusing on customer reviews and rates in order to help hotel businesses with assessment of their positioning strategies. The dataset included a selection of five-star hotels in Istanbul, a city destination of Turkey. Room rates and the findings from a thematic narrative analysis of TripAdvisor reviews from a cognitive and experiential perspective were combined to create a position map. The findings extend traditional classification systems and reveal three competitive groups of five-star hotels with specific attributes in a city destination. Other findings offer some insight for hotel and destination managers, enabling them to evaluate the performance of positioning strategies of five-star hotels in the market.Book Part Citation - WoS: 1Citation - Scopus: 1Accelerated Trends in Tourism Marketing and Tourist Behaviour(Routledge, 2023) Kozak, Metin; Kozak, Metin; Kozak, Metin; Advertising[No Abstract Available]Article Citation - WoS: 1Citation - Scopus: 1Place solidarity: A case of the Türkiye earthquakes(Elsevier, 2024) Kozak, Metin; Hede, Anne-Marie; Kozak, Metin; Kock, Florian; Assaf, Albert; Advertising[No Abstract Available]Editorial Citation - WoS: 4Citation - Scopus: 4Solidarity Tourism: a Pathway To Revitalising the Health of Vulnerable War-Affected Populations?(Int Soc Global Health, 2023) Wen, Jun; Kozak, Metin; Hu, Fangli; Zheng, Danni; Phau, Ian; Kozak, Metin; Hou, Haifeng; Wang, Wei; Advertising[Abstract Not Available]Article Citation - WoS: 0Citation - Scopus: 0Linear Recruitment in Tourism Academia: When Academic Jobs “Go Sideways”(Emerald Publishing, 2025) Seraphin, H.; Kozak, Metin; Smith, S.; Wyatt, B.; Kozak, M.; Kennell, J.; Mandić, A.; AdvertisingPurpose: The recruitment and promotion of teaching academics in the UK is constrained by a complex array of career progression barriers. These barriers have led to an increasing trend of horizontal career (lack of) progression. The purpose of this paper is to reveal and discuss linearity and horizontality constrictions, challenges and issues impacting on potential careers in tourism academia. Design/methodology/approach: This study uses a leading UK national academic recruitment website to gather data and insights from across 137 posted jobs related to tourism between 2020 and 2022. Findings: The main findings of this work note the constrictions of the UK academic job market and the consequences it poses for academics within tourism and beyond. It is proposed that future research to further understand the realities faced by academics is needed to prompt action for change to create more enriching career development. Originality/value: The contribution of this study centres around sense making a phenomenon that exists but is not often talked about within academia (whether in tourism or beyond). For academics and managers, this paper presents an opportunity to reflect more holistically on careers with a view to instigating valuable change moving forward (for oneself or others). There is also a dearth of studies relating to career progression of tourism higher education educators. © 2024, Emerald Publishing Limited.Article Citation - Scopus: 5Managing Crisis in the Tourism Industry: How Pessimism Has Changed To Optimism?(Institute for Tourism, 2022) Günaydın,Y.; Kozak, Metin; Kozak,M.; AdvertisingThis study aims to investigate how the coronavirus has resulted in harmful effects on the tourism industry and how it has most likely shaken the common traditional practices that the industry had followed for years. With a chronological order, this is a case study focusing on personal observations and also personal communication with hoteliers and retailers commencing from the early weeks to the end of 2020 in Turkey. The study has resulted in the categorization of risks, challenges and responses under 10 parts. The study also provides implications for the literature and the industry at the business and destination level altogether. © 2022 The Author(s)Book Part Citation - Scopus: 0Luxury Tourism(Springer Nature, 2025) Kozak, Metin; Kozak, M.; AdvertisingArticle Citation - WoS: 2Citation - Scopus: 2Determinants of Citations in Tourism and Hospitality Studies(inst Tourism, 2024) Kozak, Metin; Rodrigues, Paulo Manuel Marques; Kozak, Metin; Raposo, Pedro; AdvertisingCitation metrics are frequently used to assess research and rank journals and researchers. Nevertheless, this is still a process with asymmetric information. Tourism research has matured within a small community and through a multidisciplinary scientific paradigm. This paper aims to understand the determinants of tourism research citation patterns. To this end, 101,968 papers within fifteen years (2004-2018) are analysed. Our empirical results suggest that authors' prestige, the multidisciplinary nature of research, and the impact factor of journals and bibliometric articles will likely increase an article's citations. This paper represents a step forward in understanding the citation formation process in tourism research.
