Kozak, Metin
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Name Variants
KOZAK, Metin
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
Job Title
Prof. Dr.
Email Address
metin.kozak@khas.edu.tr
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Scholarly Output
52
Articles
40
Citation Count
207
Supervised Theses
0
52 results
Scholarly Output Search Results
Now showing 1 - 10 of 52
Article Citation Count: 24Revisiting destination competitiveness through chaos theory: The butterfly competitiveness model(Elsevier, 2021) Altinay, Levent; Kozak, MetinThe second decade of this century has been characterized by a particular emphasis on the significance of safety and security in human life in general and in tourist decision-making in particular. This study is therefore a timely overview of the impacts of the COVID-19 pandemic on various parts of the travel and tourism industry across the globe. Specifically, this study revisits the subject of destination competitiveness by introducing possible new actors and paradigms through the concepts of chaos theory and the butterfly effect. The study proposes a model, called the butterfly competitiveness model, to capture the edge of chaos of the tourism industry, the butterfly effects of COVID-19, cosmology, bifurcation events and behaviors, and health and safety-driven self-organization for destination competitiveness. It also clarifies the role of governments and health authorities as strange attractors in self-organization.Article Citation Count: 3Challenges of Teaching in a Different Culture: An Auto-Ethnographic Study(Cognizant Communication Corp, 2021) Kozak, MetinTeaching in a different culture and environment is always a challenging issue. This may last from a few months to a few years, depending on the consequences of personal characteristics and environmental situations. Based on a personal experience, this article investigates the possible cultural differences between the lecturer and students in a teaching environment and understanding how the student perceptions may gradually change and the student -lecturer interaction may evolve until the semester ends. In a methodological way, the conclusions were drawn out of a mixed-method approach that is composed of a personal observation of the lecturer (etic), and expressions, both verbal and written, and memories of other persons (students) within the same class (emit). In lights of Hofstede's cultural dimensions, the study addresses a list of practical implications as the lessons learned-presumably the best way to cope with the challenges of teaching in a different culture.Review Citation Count: 1LANGUAGE DIVERSITY AND LITERATURE REVIEWS IN TOURISM RESEARCH(Cognizant Communication Corp, 2023) Seraphin, Hugues; Kennell, James; Mandic, Ante; Smith, Simon; Kozak, MetinLanguage bias is a common yet undiscussed practice that can significantly constrain the rigor and generalization of place-based studies and literature reviews. This article discusses how research published in English compared with other languages is considered or not when conducting literature reviews. This research focuses specifically on tourism research and explores specific journal article examples in the contemporary subject area of overtourism within destination-based studies. To do this, we take a critical linguistic, postpositivist approach to three case studies drawn from the literature on the phenomenon of overtourism. The study highlights how research in languages other than English is often discounted or omitted in academic fields that are dominated by English language publications. Nevertheless, our findings strongly support the proposition that place-specific research, to be rigorous and generalizable, should be supported by research carried out in relevant languages for its location. This research provides evidence that place-based research, based on literature from multiple languages and interdisciplinarity, can be reliable, valid, and trustworthy. The study also notes the recommendations for conducting literature reviews within place-specific research and avenues for future research.Article Citation Count: 2Determining and making sense of recruitment practices for tourism academics in the UK(Emerald Group Publishing Ltd, 2022) Seraphin, Hugues; Kennell, James; Smith, Simon; Mandic, Ante; Kozak, MetinPurpose This study aims to examine the influence of neoliberalism and managerialism on the recruitment of tourism academics in the UK. The study analyses how sustainable the recruitment and retention of talents are in the tourism industry. Importantly, this study provides particular focus on sustainable tourism roles, as well as the impacts of COVID-19. Design/methodology/approach Qualitative content analysis focuses on academic jobs in tourism advertised on Jobs.ac.uk between June 2020 and July 2021. Findings Study findings reveal how, in the case of the UK, current educational ideologies, including neoliberalism and managerialism, significantly influence curriculum and recruitment. Such an approach facilitates the hidden curriculum of undisciplined tourism programmes and significantly constrains the prominence of sustainability principles. The development of curriculum, student life course and recruitment of academics are influenced by several variables (personal, environmental, behavioural), which must be identified to enable decision-makers to engage in efficient planning. Originality/value This study provides a unique focus on the recruitment of tourism academics encompassing crucial factors like sustainable tourism and COVID-19. The proposed framework creates the foundation for the investigation and discussion of academics' recruitment in different contexts. This study also offers several new avenues for future research.Article Citation Count: 0Repositioning Work and Leisure: Digital Nomads Versus Tourists(Wiley, 2024) Kozak, Metin; Cetin, Gurel; Alrawadieh, ZaidA growing yet fragmented debate addressing digital nomadism has recently emerged across different disciplines, including management, organizational behavior, and mobility studies. However, the intersection between digital nomadism and leisure and tourism activities remains blurred. Integrating existing theoretical assessments, this conceptual paper scrutinize digital nomadism from a tourism and leisure perspective, and attempts to provide a broader understanding of this phenomenon. The paper repositions digital nomads in the center of tourism and travel discourse by describing their key characteristics, mobility motives, destination selection process, and critical features, singling them out from conventional business/leisure tourists. This paper significantly contributes to an emerging stream of tourism research addressing digital nomadism as an emerging lifestyle market and provides timely practical implications for policymakers and industry practitioners.Review From Mass Marketing To Personalized Digital Marketing in Tourism: a 2050 Horizon Paper(Emerald Group Publishing Ltd, 2024) Kozak, Metin; Correia, AntoniaPurpose - The academic background of tourism marketing dates back to the 1960s. There had been a slight increase in its capacity until the early 1990s. However, since then, it has boomed, reaching thousands of scientific journal articles and tens of scientific books published only in English each year. Therefore, this study aims to present how tourism marketing has progressed academically within the past 60 years over four waves and how this progress may move forward as the next wave. Design/methodology/approach - A bibliometric analysis grounds this study, which characterizes the past and present of tourism marketing research and anticipates the future. Content analysis, such as word clouds and social network analysis, was adopted to identify topic clusters and their connections. A total of 9,239 articles published between 1969 and 2024 were extracted from Scopus. Software packages such as VOSviewer were used to determine connections within topics. Findings - The authors have assessed the findings broadly. Four waves were from the late 1960s to the first quarter of 2000. In spite of the limited size of papers at the early stage, the last wave saw a boom and a diversified number and category of subjects studied. In each wave, new subjects were added to broaden the picture. Research limitations/implications - The discussion of findings is based only on those scientific papers published in English since 1969 but excludes the whole list of textbooks. Subsequent research should also consider all papers and textbooks released in different languages to have the broadest picture assessment worldwide. Practical implications - The study conveys various suggestions for industry practitioners and policymakers to focus on carefully assessing trends in marketing tourism services and how these may be shaped shortly. This may help practitioners and policymakers redesign their services and marketing strategies in light of future developments. Originality/value - This study continues a recent study published by Kozak (2023) that has been elaborated, particularly from the industry perspective. The current study examines the academic profile of all subjects investigated in the case of tourism marketing, but mainly in an academic sense. Accordingly, this paper outlines the facts and trends researchers may follow throughout the research frame published in the past six decades.Book Citation Count: 0International Case Studies in Tourism Marketing(Taylor and Francis, 2022) Aktaş, G.; Kozak, MetinThis international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike. © 2022 selection and editorial matter, Gürhan Aktaş and Metin Kozak; individual chapters, the contributors.Article Citation Count: 0Positioning five-star hotels in city destinations: The case of Istanbul, Turkey(Sage Publications Ltd, 2023) Sanlioz-Ozgen, Hanim Kader; Kozak, MetinDestinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions through the eyes of their customers. The aim of this study is to propose a method focusing on customer reviews and rates in order to help hotel businesses with assessment of their positioning strategies. The dataset included a selection of five-star hotels in Istanbul, a city destination of Turkey. Room rates and the findings from a thematic narrative analysis of TripAdvisor reviews from a cognitive and experiential perspective were combined to create a position map. The findings extend traditional classification systems and reveal three competitive groups of five-star hotels with specific attributes in a city destination. Other findings offer some insight for hotel and destination managers, enabling them to evaluate the performance of positioning strategies of five-star hotels in the market.Article Citation Count: 0Determinants of Citations in Tourism and Hospitality Studies(inst Tourism, 2024) Correia, Antonia; Rodrigues, Paulo Manuel Marques; Kozak, Metin; Raposo, PedroCitation metrics are frequently used to assess research and rank journals and researchers. Nevertheless, this is still a process with asymmetric information. Tourism research has matured within a small community and through a multidisciplinary scientific paradigm. This paper aims to understand the determinants of tourism research citation patterns. To this end, 101,968 papers within fifteen years (2004-2018) are analysed. Our empirical results suggest that authors' prestige, the multidisciplinary nature of research, and the impact factor of journals and bibliometric articles will likely increase an article's citations. This paper represents a step forward in understanding the citation formation process in tourism research.Article Citation Count: 25Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective(Elsevier Sci Ltd, 2022) Camilleri, Mark Anthony; Kozak, MetinThis research investigates perceptions about online content attractiveness, interactive engagement and real time conversation capabilities through travel and tourism social media groups. The study hypothesizes that these factors affect the social media subscribers' attitudes toward the destinations' social media groups, their in-tentions to revisit them, and could even influence their social facilitation behaviors. The data was gathered from 923 Facebook (Meta) subscribers who were members of travel and tourism groups. A partial least squares (PLS) approach was used to reveal the validity and reliability of the chosen constructs. The findings suggest that Facebook subscribers were drawn to those groups that featured aesthetically pleasing content and to the ones that facilitated their engagement. This contribution implies that today's marketers ought to embrace digital transformation processes that are disrupting social network services (SNSs). Content curators are expected to continuously present appealing content in their social media posts, to interact with their followers in a timely manner, and to encourage positive social facilitation behaviors through online and offline channels.
