Metin Kozak

Kozak, Metin

Name Variants

KOZAK, Metin
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak

Job Title

Prof. Dr.

Email Address

metin.kozak@khas.edu.tr

ORCID ID

0000-0002-9866-7529

Scopus Author ID

7102680984

Full item page

Scholarly Output

52

Articles

40

Citation Count

207

Supervised Theses

0 Scholarly Output Search Results

Now showing 1 - 10 of 43

Citation Count: 2
To shop or not to shop while traveling? Exploring the influence of shopping mall attributes on overall tourist shopping satisfaction
(Routledge Journals, Taylor & Francis Ltd, 2023) Kozak, Metin; Rahmani Seryasat, Majid; Kozak, Metin
The shopping experience may impact tourists' overall dis/satisfaction and, subsequently, the destination's local economy. To address this importance, the current study focused on six important criteria - environmental performance, geographical location, human resources, marketing, services and welfare recreational facilities - that also include twenty-four sub-criteria that had been identified and proposed after a comprehensive review of relevant literature. Combining fuzzy set theory and Decision-Making Trial and Evaluation Laboratory (DEMATEL) method, the causal relationship of each criterion and its sub-criteria and the key influencing factors for the quality of tourists' shopping mall satisfaction were identified. Also, the links between the main criteria and sub-criteria were uncovered, and their weights were determined. The results indicate that the 'marketing' criterion has had the most substantial influence on the quality of shopping mall satisfaction, while the additional variables include 'services', 'human resources', 'welfare recreational facilities', 'environmental performance' and 'geographical location'. The study provides a list of implications for both the literature and practice.
Citation Count: 8
Vulnerable populations with psychological disorders in tourism: Methodological challenges and recommended solutions for empirical research
(Elsevier Sci Ltd, 2023) Kozak, Metin; Wenb, Jun; Kozak, Metin; Phaud, Ian; Houe, Haifeng; Wang, Wei
Vulnerable groups, including travel-eligible tourists with medical conditions (e.g., early- and mid-stage dementia), represent an emerging niche market in the tourism industry that has been largely overlooked in the tourism literature. By identifying and addressing the challenges of conducting empirical research for this population, unreliable and misrepresentative data (and resulting imprudent recommendations) can be avoided. Given that tourism-based interventions may provide a new avenue for patient-oriented treatments, rigorous methodological guidelines are needed to advance knowledge in this interdisciplinary area. This paper provides insights into the potential challenges of empirical research involving tourists with psychological disorders. Collecting primary data from target participants requires preparation and deliberate contemplation when identifying and recruiting travel-eligible tourists. Solutions such as clear recruitment criteria, randomized controlled trials, and integrated health research approaches are recommended. Resultant studies on exposure and outcomes can inform tourism management and marketing strategies regarding these populations.
Citation Count: 20
Past, present and future: trends in tourism research
(Routledge, 2022) Kozak, Metin; Kozak, Metin
Tourism academics are organized like a very small community that interacts within this small group so that its scientific advances are not imported by other disciplines, the so-called tribes defined by Tribe [Tribe, J. (2006). The truth about tourism. Annals of Tourism Research, 33(2), 360–381. https://doi.org/10.1016/j.annals.2005.11.001]. The discussion usually ends with the rankings of authors and journals that also contribute to funnelling out knowledge. This research attempts to understand the gaps of tourism research to draw in trends that should be emphasized in and out of tourism community. Based upon a collection of 63,176 papers that is all the papers published in Scopus journals, social network analysis is applied to unveil countries, journals, and authors’ expertise as well as convergence points in academia through the content analysis of keywords, scientific areas, affiliated countries and journals. The findings contribute as a guide for scholars and to the discussion of the gaps of tourism whether it be as a trans- or interdisciplinary approach. The full picture that this paper allows to have about tourism research also represents a critical analysis about its evolution since its very beginning emphasizing its weakness and strengths. The study ends with a few suggestions to raise the interdisciplinarity and transdisciplinary nature of tourism research. © 2021 Informa UK Limited, trading as Taylor & Francis Group.
Citation Count: 11
Utilitarian motivations to engage with travel websites: an interactive technology adoption model
(Emerald Group Publishing Ltd, 2023) Kozak, Metin; Kozak, Metin
PurposeThis study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the consumers' utilitarian motivations to continue using them in the future. Design/methodology/approachA structured survey questionnaire was used to gather data from 1,287 online users, who were members of two popular social media groups. The methodology relied on a partial least squares approach to analyze the causal relationships within an extended information adoption model (IAM). FindingsThe findings reveal that the research participants perceive the utility of interactive travel websites and are willing to continue using them, particularly the responsive ones. The research participants suggest that these sites are easy to use, capture their attention and offer them useful information on various tourism services. The results also indicate that they appreciate their source credibility (in terms of their trustworthiness and expertise of their curators) as well as their quality content. Research limitations/implicationsThis study integrates key measures from the IAM with a perceived interactivity construct, to better understand the individuals' acceptance and use of interactive websites. Practical implicationsThis research implies that service businesses ought to have engaging websites that respond to consumer queries in a timely manner. Hence, they should offer a seamless experience to their visitors to encourage loyal behaviors and revisit intentions to their online domains. Originality/valueTo the best of the authors' knowledge, there are no other studies that incorporated an interactive engagement construct with key constructs from IAM and from the technology acceptance model (TAM). This contribution underlines the importance of measuring the individuals' perceptions about the engagement capabilities of interactive media when investigating information and/or technology adoption.
Citation Count: 0
IMPACTS OF THE PANDEMIC ON HOSPITALITY OPERATIONS: THE MANAGERIAL PERSPECTIVE
(Cognizant Communication Corp, 2023) Kozak, Metin; Kozak, Metin; Cinar, Kevser
Despite the fact that there has been much research in the field of COVID-19 and its impacts, the existing literature has been extensively dominated by a limited time scale and departments in the hospitality industry. Therefore, this study investigates the potential short-term impacts of a pandemic on hospitality operations, specifically relating to the revision of annual budgets and the provision of regular services and how these operations progressed in 2 years. The study aims to fill the literature gap and convey the mission to guide entrepreneurs and managers from an industrial perspective. Data were collected twice: the first was in the early weeks of 2021while the second corresponds to the early weeks of 2022 through personal interviews with 13 general managers of hospitality businesses operating in Turkey. Findings indicate that the pandemic has substantially changed the proposed annual budgets and hospitality operations. However, such changes have yet to be fully stable later.
Citation Count: 0
Scholarly publishing in tourism and feelings of envy: impacts on emotional exhaustion, job satisfaction, and life satisfaction
(Routledge Journals, Taylor & Francis Ltd, 2023) Kozak, Metin; Kozak, Metin; Kirlar-Can, Burcin
Research is the core of academic life. However, unlike its traditional structure, academia has become increasingly competitive due to the increasing expectation of publications through international rankings. Scholars put more effort into publishing, teaching, and other commitments. Over the years, the number of co-authored articles has also increased. Therefore, this study aims to empirically investigate the effects of journal selection on scholars' burnout and envy feelings and analyze its direct impacts on job and life satisfaction. Our results are based on the assessment of 291 questionnaire surveys collected among scholars studying tourism and affiliated with different countries. Results confirm the continuous publish-or-perish trend, and it discloses the unspoken agenda of academia by proving the inciting role of well-known journals over scholars studying tourism.
Citation Count: 24
Revisiting destination competitiveness through chaos theory: The butterfly competitiveness model
(Elsevier, 2021) Kozak, Metin; Kozak, Metin
The second decade of this century has been characterized by a particular emphasis on the significance of safety and security in human life in general and in tourist decision-making in particular. This study is therefore a timely overview of the impacts of the COVID-19 pandemic on various parts of the travel and tourism industry across the globe. Specifically, this study revisits the subject of destination competitiveness by introducing possible new actors and paradigms through the concepts of chaos theory and the butterfly effect. The study proposes a model, called the butterfly competitiveness model, to capture the edge of chaos of the tourism industry, the butterfly effects of COVID-19, cosmology, bifurcation events and behaviors, and health and safety-driven self-organization for destination competitiveness. It also clarifies the role of governments and health authorities as strange attractors in self-organization.
Citation Count: 0
Brand assets: a prerequisite to promoting a developing destination
(Emerald Group Publishing Ltd, 2023) Kozak, Metin; Kozak, Metin; Correia, Antonia
PurposeThe purpose of this study is to develop and test a practical model to identify a developing destination's assets. Using the existing destination branding concepts and theories in the research, this study aims to identify how the assets of a developing destination differ from those of a developed destination.Design/methodology/approachThe study followed the "practical model for determining destination assets" proposed in the article. The first stage includes collecting the information on the tourism potential of the destination. In the second stage, in-depth interviews were carried out with information carriers of a developing destination and analyzed by highlighting keywords in the responses. The following stages include the questionnaire survey, factor analysis and segmentation analysis.FindingsThe following conclusions can be drawn from the results of the study. First, the assets of a developing destination, recreation areas, attractive visitor facilities and obligatory additional services are rational. Second, the assets used for destination branding are based on their unique character. According to the analysis results, the Almaty region's unique character is associated with natural resources. The direction of recreation in the Almaty region boils down to two components: cognitive tourism and sports tourism.Research limitations/implicationsThe study was conducted during the COVID-19 pandemic. First, given that external tourism faced significant constraints during the pandemic, we must acknowledge that a study of destination branding may be more appropriate before or after the pandemic. Second, the survey was conducted online in connection with the introduction of quarantine measures. Third, the assets of a developing destination were selected based on the results of the interviews. In future studies, including other attributes may allow the identification of new assets for branding.Practical implicationsThe practical destination branding model presented in the study has practical implications for destination authorities. Using the proposed model, assets of other destinations can be identified. In addition, the results of the analysis of the Almaty region as a developing destination will be effective for destination authorities in developing their tourism programs. Recreation areas, attractive tourism facilities and obligatory additional services can be used in destination branding.Social implicationsThis study drew on the experience of the population's ambassador activity. The in-depth interview was obtained from the destination's tourism informants, and the survey aimed to identify public opinion. The residents who participated in the interview and survey perform an ambassadorial function in strengthening the identified assets of the destination and implementing tourism programs. Accordingly, there is a growing sense of pride in being a resident of the destination.Originality/valueThe study has both theoretical and practical significance with the following results. First, it provides insights on enhancing public participation from the beginning of the destination branding process and respecting the continuation of its ambassadorial activities, provided that the identified destination assets are rational. Second, destination asset associations for developing destinations are presented. Third, the study creates a realistic picture of the Almaty region as a destination for visitors and destination authorities.
Citation Count: 2
Managing Crisis in the Tourism Industry: How Pessimism Has Changed to Optimism?
(Inst Tourism, 2022) Kozak, Metin; Kozak, Metin
This study aims to investigate how the coronavirus has resulted in harmful effects on the tourism industry and how it has most likely shaken the common traditional practices that the industry had followed for years. With a chronological order, this is a case study focusing on personal observations and also personal communication with hoteliers and retailers commencing from the early weeks to the end of 2020 in Turkey. The study has resulted in the categorization of risks, challenges and responses under 10 parts. The study also provides implications for the literature and the industry at the business and destination level altogether.
Citation Count: 0
Drıvers of Employee Dis/Satisfaction: A Comparison of Tourism and Sports Industries
(Akdeniz Univ, Tourism Fac, 2023) Kozak, Metin; Kozak, Metin; Oezdemir, Ilknur
This study aims to identify the common and distinct factors affecting the dis/satisfaction of employees in two different industries, namely tourism and sports, and develop a model. The study was carried out using the qualitative method. A total of 118 employees in five-star hotels and sports centers participated in the study. Common factors affecting employee satisfaction were thematized as relationship with co-workers, nature of the job, relationship with superiors, salary, working hours, career opportunities, and job security. The factors affecting the dissatisfaction were thematized as inefficient salary, lack of relationship with superiors, job insecurity, and lack of relationship with co-workers. In the context of satisfaction in tourism, the theme of Facilities and benefits differs from sports. In the context of dissatisfaction with sports, the theme of lack of career opportunities differs from tourism. Based on the study findings, practical implications are presented for the two industries in an aim to increase the performance and productivity of their businesses. The study conveys its originality by identifying the employee dis/satisfaction factors in the tourism and sports industries.