Kozak, Metin
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Name Variants
KOZAK, Metin
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
Job Title
Prof. Dr.
Email Address
metin.kozak@khas.edu.tr
Main Affiliation
Advertising
Status
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Scholarly Output
54
Articles
42
Citation Count
207
Supervised Theses
0
54 results
Scholarly Output Search Results
Now showing 1 - 10 of 54
Article Citation - WoS: 0Citation - Scopus: 0Positioning five-star hotels in city destinations: The case of Istanbul, Turkey(Sage Publications Ltd, 2023) Kozak, Metin; Kozak, MetinDestinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions through the eyes of their customers. The aim of this study is to propose a method focusing on customer reviews and rates in order to help hotel businesses with assessment of their positioning strategies. The dataset included a selection of five-star hotels in Istanbul, a city destination of Turkey. Room rates and the findings from a thematic narrative analysis of TripAdvisor reviews from a cognitive and experiential perspective were combined to create a position map. The findings extend traditional classification systems and reveal three competitive groups of five-star hotels with specific attributes in a city destination. Other findings offer some insight for hotel and destination managers, enabling them to evaluate the performance of positioning strategies of five-star hotels in the market.Editorial Citation - Scopus: 0Introduction To the Series(Taylor and Francis, 2024) Aktaş,G.; Kozak, Metin; Kozak,M.[No abstract available]Article Citation - WoS: 0Citation - Scopus: 0Place solidarity: A case of the Türkiye earthquakes(Elsevier, 2024) Kozak, Metin; Hede, Anne-Marie; Kozak, Metin; Kock, Florian; Assaf, Albert[No Abstract Available]Editorial Citation - WoS: 4Citation - Scopus: 4Solidarity Tourism: a Pathway To Revitalising the Health of Vulnerable War-Affected Populations?(Int Soc Global Health, 2023) Wen, Jun; Kozak, Metin; Hu, Fangli; Zheng, Danni; Phau, Ian; Kozak, Metin; Hou, Haifeng; Wang, Wei[Abstract Not Available]Book Part Citation - WoS: 1Citation - Scopus: 1Accelerated Trends in Tourism Marketing and Tourist Behaviour(Routledge, 2023) Kozak, Metin; Kozak, Metin; Kozak, Metin[No Abstract Available]Article Citation - WoS: 1Citation - Scopus: 1Determinants of Citations in Tourism and Hospitality Studies(inst Tourism, 2024) Kozak, Metin; Rodrigues, Paulo Manuel Marques; Kozak, Metin; Raposo, PedroCitation metrics are frequently used to assess research and rank journals and researchers. Nevertheless, this is still a process with asymmetric information. Tourism research has matured within a small community and through a multidisciplinary scientific paradigm. This paper aims to understand the determinants of tourism research citation patterns. To this end, 101,968 papers within fifteen years (2004-2018) are analysed. Our empirical results suggest that authors' prestige, the multidisciplinary nature of research, and the impact factor of journals and bibliometric articles will likely increase an article's citations. This paper represents a step forward in understanding the citation formation process in tourism research.Article Citation - WoS: 37Citation - Scopus: 46Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective(Elsevier Sci Ltd, 2022) Kozak, Metin; Kozak, MetinThis research investigates perceptions about online content attractiveness, interactive engagement and real time conversation capabilities through travel and tourism social media groups. The study hypothesizes that these factors affect the social media subscribers' attitudes toward the destinations' social media groups, their in-tentions to revisit them, and could even influence their social facilitation behaviors. The data was gathered from 923 Facebook (Meta) subscribers who were members of travel and tourism groups. A partial least squares (PLS) approach was used to reveal the validity and reliability of the chosen constructs. The findings suggest that Facebook subscribers were drawn to those groups that featured aesthetically pleasing content and to the ones that facilitated their engagement. This contribution implies that today's marketers ought to embrace digital transformation processes that are disrupting social network services (SNSs). Content curators are expected to continuously present appealing content in their social media posts, to interact with their followers in a timely manner, and to encourage positive social facilitation behaviors through online and offline channels.Article Citation - Scopus: 5Managing Crisis in the Tourism Industry: How Pessimism Has Changed To Optimism?(Institute for Tourism, 2022) Günaydın,Y.; Kozak, Metin; Kozak,M.This study aims to investigate how the coronavirus has resulted in harmful effects on the tourism industry and how it has most likely shaken the common traditional practices that the industry had followed for years. With a chronological order, this is a case study focusing on personal observations and also personal communication with hoteliers and retailers commencing from the early weeks to the end of 2020 in Turkey. The study has resulted in the categorization of risks, challenges and responses under 10 parts. The study also provides implications for the literature and the industry at the business and destination level altogether. © 2022 The Author(s)Article Citation - WoS: 14Citation - Scopus: 21Utilitarian Motivations To Engage With Travel Websites: an Interactive Technology Adoption Model(Emerald Group Publishing Ltd, 2023) Camilleri, Mark Anthony; Kozak, Metin; Kozak, MetinPurposeThis study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the consumers' utilitarian motivations to continue using them in the future. Design/methodology/approachA structured survey questionnaire was used to gather data from 1,287 online users, who were members of two popular social media groups. The methodology relied on a partial least squares approach to analyze the causal relationships within an extended information adoption model (IAM). FindingsThe findings reveal that the research participants perceive the utility of interactive travel websites and are willing to continue using them, particularly the responsive ones. The research participants suggest that these sites are easy to use, capture their attention and offer them useful information on various tourism services. The results also indicate that they appreciate their source credibility (in terms of their trustworthiness and expertise of their curators) as well as their quality content. Research limitations/implicationsThis study integrates key measures from the IAM with a perceived interactivity construct, to better understand the individuals' acceptance and use of interactive websites. Practical implicationsThis research implies that service businesses ought to have engaging websites that respond to consumer queries in a timely manner. Hence, they should offer a seamless experience to their visitors to encourage loyal behaviors and revisit intentions to their online domains. Originality/valueTo the best of the authors' knowledge, there are no other studies that incorporated an interactive engagement construct with key constructs from IAM and from the technology acceptance model (TAM). This contribution underlines the importance of measuring the individuals' perceptions about the engagement capabilities of interactive media when investigating information and/or technology adoption.Editorial Citation - WoS: 8Citation - Scopus: 8Beyond Sightseeing: How Can Tourism Affect Public/Global Health in Modern Society?(Int Soc Global Health, 2022) Wen, Jun; Kozak, Metin; Kozak, Metin; Jiang, Yangyang[Abstract Not Available]
