Public Intimacy and the New Face (Book) of Surveillance: The Role of Social Media in Shaping Contemporary Dataveillance

Abstract

In recent years, social media have become an important avenue for self-expression. At the same time, the ease with which individuals disclose their private information has added to an already heated debate about the privacy implications of interactive media. This chapter investigates the relationship between disclosure of personal information in social media and two related trends: the increasing value of subjective or private experience as a social currency and the evolving nature of automated dataveillance. The authors argue that the results of the extended ability of individuals to negotiate their identity through social media are contradictory. The information revealed to communicate the complexity of one’s identity becomes an extensive source of data about individuals, thereby contributing to the functioning of a new regime of surveillance. © 2025 Elsevier B.V., All rights reserved.