The Impact of audience feedback on SNS user's self - representation in the new media age

Abstract

This thesis examines the relationship between audience feedback and selfrepresentation on Facebook using Erving Goffman's dramaturgical model, focusing on the conceptions of audience and context on Facebook of Facebook-using students at Kadir Has University. I am exploring participants' perspectives in four main areas: Audience Feedback on Facebook user's posts and photos; examining user's response to audience feedback; investigating user's self-representation on Facebook; and finally examining if people's online and offline personalities are different and if they are presenting themselves differently in different situations and with different people. I examine the impact of audience feedback on Facebook users' behavior, and understand how Facebook users is re-presenting themselves online. Theoretically, I consider Goffman's model, by applying it to the findings and results of this study.