Adoption of Mobile Health Apps in Dietetic Practice: Case Study of Diyetkolik

dc.contributor.author Aydın, Mehmet Nafiz
dc.contributor.author Aydın, Mehmet Nafiz
dc.contributor.author Akdur, Gizdem
dc.contributor.other Management Information Systems
dc.date.accessioned 2020-11-30T12:16:39Z
dc.date.available 2020-11-30T12:16:39Z
dc.date.issued 2020
dc.department Fakülteler, İşletme Fakültesi, Yönetim Bilişim Sistemleri Bölümü en_US
dc.description.abstract Background: Dietetics mobile health apps provide lifestyle tracking and support on demand. Mobile health has become a new trend for health service providers through which they have been shifting their services from clinical consultations to online apps. These apps usually offer basic features at no cost and charge a premium for advanced features. Although diet apps are now more common and have a larger user base, in general, there is a gap in literature addressing why users intend to use diet apps. We used Diyetkolik, Turkey's most widely used online dietetics platform for 7 years, as a case study to understand the behavioral intentions of users. Objective: The aim of this study was to investigate the factors that influence the behavioral intentions of users to adopt and use mobile health apps. We used the Technology Acceptance Model and extended it by exploring other factors such as price-value, perceived risk, and trust factors in order to assess the technology acceptance of users. Methods: We conducted quantitative research on the Diyetkolik app users by using random sampling. Valid data samples gathered from 658 app users were analyzed statistically by applying structural equation modeling. Results: Statistical findings suggested that perceived usefulness (P<.001), perceived ease of use (P<.001), trust (P<.001), and price-value (P<.001) had significant relationships with behavioral intention to use. However, no relationship between perceived risk and behavioral intention was found (P=.99). Additionally, there was no statistical significance for age (P=.09), gender (P=.98), or previous app use experience (P=.14) on the intention to use the app. Conclusions: This research is an invaluable addition to Technology Acceptance Model literature. The results indicated that 2 external factors (trust and price-value) in addition to Technology Acceptance Model factors showed statistical relevance with behavioral intention to use and improved our understanding of user acceptance of a mobile health app. The third external factor (perceived risk) did not show any statistical relevance regarding behavioral intention to use. Most users of the Diyetkolik dietetics app were hesitant in purchasing dietitian services online. Users should be frequently reassured about the security of the platform and the authenticity of the platform's dietitians to ensure that users' interactions with the dietitians are based on trust for the platform and the brand. en_US
dc.identifier.citationcount 13
dc.identifier.doi 10.2196/16911 en_US
dc.identifier.issn 2291-5222 en_US
dc.identifier.issn 2291-5222
dc.identifier.issue 10 en_US
dc.identifier.pmid 33006566 en_US
dc.identifier.scopus 2-s2.0-85092618131 en_US
dc.identifier.scopusquality Q1
dc.identifier.uri https://hdl.handle.net/20.500.12469/3486
dc.identifier.uri https://doi.org/10.2196/16911
dc.identifier.volume 8 en_US
dc.identifier.wos WOS:000579120300001 en_US
dc.identifier.wosquality Q1
dc.institutionauthor Akdur, Görkem en_US
dc.institutionauthor Aydın, Mehmet Nafiz en_US
dc.language.iso en en_US
dc.publisher Jmır Publıcatıons, Inc, 130 Queens Quay E en_US
dc.relation.journal Jmır Mhealth and Uhealth en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.scopus.citedbyCount 29
dc.subject MHealth en_US
dc.subject Technology acceptance en_US
dc.subject User acceptance en_US
dc.subject Mobile apps en_US
dc.subject Diet apps en_US
dc.subject Technology Acceptance Model en_US
dc.subject TAM en_US
dc.subject Dietetics en_US
dc.title Adoption of Mobile Health Apps in Dietetic Practice: Case Study of Diyetkolik en_US
dc.type Article en_US
dc.wos.citedbyCount 19
dspace.entity.type Publication
relation.isAuthorOfPublication a66a9279-fa0c-4915-816f-40c93cee4747
relation.isAuthorOfPublication.latestForDiscovery a66a9279-fa0c-4915-816f-40c93cee4747
relation.isOrgUnitOfPublication ff62e329-217b-4857-88f0-1dae00646b8c
relation.isOrgUnitOfPublication.latestForDiscovery ff62e329-217b-4857-88f0-1dae00646b8c

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Adoption of Mobile Health Apps in Dietetic Practice Case Study of Diyetkolik.pdf
Size:
185.02 KB
Format:
Adobe Portable Document Format
Description: