From E-Satisfaction To E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes?

dc.authorscopusid 57772668400
dc.authorscopusid 57772498200
dc.authorscopusid 6601980161
dc.contributor.author Demirbaş, E.
dc.contributor.author Uray, Nimet
dc.contributor.author Gültekin, Salman, G.
dc.contributor.author Uray, N.
dc.contributor.other Business Administration
dc.date.accessioned 2023-10-19T15:05:15Z
dc.date.available 2023-10-19T15:05:15Z
dc.date.issued 2022
dc.department-temp Demirbaş, E., İstanbul Yeni Yüzyıl Üniversitesi, Istanbul, Turkey; Gültekin Salman, G., Bahcesehir Üniversitesi, Istanbul, Turkey; Uray, N., Kadir Has University, Istanbul, Turkey en_US
dc.description.abstract Successive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been specially accelerated as the result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and transaction in e-retailing make e-business more challenging. Under these circumstances, the most important requirement of sustainable development and profitability in e-business management is to retain loyal customers rather than one-time buyers. Hence, in an e-commerce setup, understanding the repurchase intention of consumers is essential in sustaining growth. Most previous studies have focused on one or two factors, ignoring the whole picture, depicting the most effective factors both e-satisfaction and e-repurchase intention. The main purpose of this study is to investigate the relationships between e-service quality, information quality, e-satisfaction, and e-repurchase intention by involving customer decision-making styles in the context. An online retailer, belonging to a large brick-and-mortar Turkish company was chosen to conduct the survey. Consequently, the data collected from the conveniently selected sample among the members of that e-retailer was used to test the research model using structural equation modeling. The results revealed efficiency, fulfillment, privacy, and information quality to influence both e-satisfaction and e-repurchase intention whereas after-sales e-services influencing e-satisfaction. Meanwhile, e-satisfaction mediates the relationship between the service quality of a website and e-repurchase intention. Furthermore, novelty and recreational shopping style attitude moderates the relationship between e-satisfaction and e-repurchase intention. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG. en_US
dc.identifier.citationcount 1
dc.identifier.doi 10.1007/978-3-030-91851-4_10 en_US
dc.identifier.endpage 292 en_US
dc.identifier.issn 0884-8289
dc.identifier.scopus 2-s2.0-85133156017 en_US
dc.identifier.startpage 261 en_US
dc.identifier.uri https://doi.org/10.1007/978-3-030-91851-4_10
dc.identifier.uri https://hdl.handle.net/20.500.12469/4769
dc.identifier.volume 326 en_US
dc.khas 20231019-Scopus en_US
dc.language.iso en en_US
dc.publisher Springer en_US
dc.relation.ispartof International Series in Operations Research and Management Science en_US
dc.relation.publicationcategory Kitap Bölümü - Uluslararası en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 1
dc.subject E-customer satisfaction en_US
dc.subject E-repurchase intention en_US
dc.subject E-service quality en_US
dc.subject Information quality en_US
dc.subject Shopping styles en_US
dc.title From E-Satisfaction To E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes? en_US
dc.type Book Part en_US
dspace.entity.type Publication
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