Factors affecting the purchase intention of over the counter products in the self care actions of consumers

dc.authorscopusid58561734900
dc.authorscopusid22938824800
dc.authorscopusid6601980161
dc.contributor.authorUray, Nimet
dc.contributor.authorSezgin, S.
dc.contributor.authorUray, N.
dc.date.accessioned2023-10-19T15:05:21Z
dc.date.available2023-10-19T15:05:21Z
dc.date.issued2023
dc.department-tempSalman Unver, S., Faculty of Business, Istanbul Bilgi University, Istanbul, Turkey; Sezgin, S., Faculty of Business, Istanbul Bilgi University, Istanbul, Turkey; Uray, N., Department of Business, Kadir Has University, Istanbul, Turkeyen_US
dc.description.abstractPurpose: Within the framework of the theory of planned behavior (TPB), this study aims to investigate which factors affect consumers’ purchase intention with regard to over-the-counters (OTCs), focusing on personal factors, including health consciousness and risk aversion, as well as rational factors, consisting of the level of knowledge, price consciousness and involvement in the purchase intentions. Design/methodology/approach: Due to the necessity of finding the most crucial industry-specific indicators, it was decided to carry out two-stage research based on qualitative preliminary research and the main study. The findings obtained from the qualitative studies were integrated with insights gleaned from the literature to finalize the study’s conceptual model. The main study was based on a descriptive research design, and data were collected through an online survey. Structural equation modeling was the main technique used to test the model. Findings: Health consciousness, level of knowledge and involvement in consumer purchase intentions affect either attitude or perceived behavioral control. Moreover, attitudes toward OTCs and perceived behavioral control were significant predictors of purchase intentions for OTC drugs. At the same time, subjective norms did not have a significant effect. Practical implications: Knowing what influences consumer purchase intentions contributes to developing more effective marketing strategies and actions. Originality/value: This study took an integrative approach to understanding the effect of personal and rational factors within the TPB framework for a changing tendency in consumer behavior of specific product categories. © 2023, Emerald Publishing Limited.en_US
dc.identifier.citation0
dc.identifier.doi10.1108/IJPHM-06-2021-0062en_US
dc.identifier.issn1750-6123
dc.identifier.scopus2-s2.0-85169674670en_US
dc.identifier.scopusqualityQ3
dc.identifier.urihttps://doi.org/10.1108/IJPHM-06-2021-0062
dc.identifier.urihttps://hdl.handle.net/20.500.12469/4837
dc.identifier.wosqualityN/A
dc.khas20231019-Scopusen_US
dc.language.isoenen_US
dc.publisherEmerald Publishingen_US
dc.relation.ispartofInternational Journal of Pharmaceutical and Healthcare Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCOVID-19 pandemicen_US
dc.subjectHealth consciousnessen_US
dc.subjectLevel of knowledgeen_US
dc.subjectOTCsen_US
dc.subjectPrice consciousnessen_US
dc.subjectRisk aversionen_US
dc.subjectSelf-careen_US
dc.subjectTPBen_US
dc.titleFactors affecting the purchase intention of over the counter products in the self care actions of consumersen_US
dc.typeArticleen_US
dspace.entity.typePublication
relation.isAuthorOfPublication20b378d9-303a-4bd3-acf5-f6bc655f9458
relation.isAuthorOfPublication.latestForDiscovery20b378d9-303a-4bd3-acf5-f6bc655f9458

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