A Critical Perspective on Greenwashing Under the Roof of Corporate Environmentalism

dc.authorscopusid 57224932869
dc.authorscopusid 55308380300
dc.contributor.author Baybars, Banu
dc.contributor.author Baybars, B.
dc.contributor.other Public Relations and Information
dc.date.accessioned 2025-01-15T21:38:04Z
dc.date.available 2025-01-15T21:38:04Z
dc.date.issued 2022
dc.department Kadir Has University en_US
dc.department-temp Yılmaz M.B., Faculty of Communication, Kadir Has University, Istanbul, Turkey; Baybars B., Faculty of Communication, Kadir Has University, Istanbul, Turkey en_US
dc.description.abstract Greenwashing occurs when companies give the wrong impression that their products are environmentally friendly, even though they are not. In this literature-based conceptual chapter, greenwashing practices carried out by transnational corporations are analysed from a critical perspective within the scope of the corporate social responsibility (CSR) concept. The emergence of greenwashing is based on environmental conditions like climate change and the rise of environmental movements targeting companies that harm the environment. The increase in environmental movements targeting environmental problems has increased the awareness of consumers towards the environment. Consumers were willing to pay extra for environmentally friendly products. Thus, companies that were aware of that demand, found it profitable to invest in CSR. What makes the greenwashing concept suitable for a comprehensive and critical discussion is that most companies allocate much larger budgets to CSR campaigns than they do for the good of the environment. In this chapter, the relationship between the CSR and greenwashing is conceptualised as a political-economic approach, addressing the dimensions of the relations between international organisations, transnational corporations, and non-governmental organisations (NGOs) in the context of their lobbying activities for profit. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022. en_US
dc.identifier.citationcount 6
dc.identifier.doi 10.1007/978-3-030-82572-0_6
dc.identifier.endpage 140 en_US
dc.identifier.issn 2730-5554
dc.identifier.scopus 2-s2.0-85143542326
dc.identifier.scopusquality N/A
dc.identifier.startpage 119 en_US
dc.identifier.uri https://doi.org/10.1007/978-3-030-82572-0_6
dc.identifier.uri https://hdl.handle.net/20.500.12469/7121
dc.identifier.volume Part F3550 en_US
dc.identifier.wosquality N/A
dc.language.iso en en_US
dc.publisher Palgrave Macmillan en_US
dc.relation.ispartof Palgrave Studies of Marketing in Emerging Economies en_US
dc.relation.publicationcategory Kitap Bölümü - Uluslararası en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 7
dc.subject Corporate Environmentalism en_US
dc.subject Corporate Social Responsibility en_US
dc.subject Greenwashing en_US
dc.title A Critical Perspective on Greenwashing Under the Roof of Corporate Environmentalism en_US
dc.type Book Part en_US
dspace.entity.type Publication
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