Strategic Analysis of E-Trade Platforms in Automotive Spare Part Sector: a T-Spherical Fuzzy Perspective

Abstract

E-trade platforms are software applications that enable businesses to conduct online sales and manage their digital storefronts. These platforms provide a range of tools and features to facilitate the creation, operation, and management of an online business. This study comprehensively evaluates e-trade platforms within the automotive spare parts industry, examining various critical aspects to identify the optimal platform. The evaluation includes an in-depth analysis of the current state of the platforms, exploration of potential strategies and approaches for improvement, and identification and analysis of challenges and barriers. To address these issues, the study employs problem-solving within the framework of expert evaluations based on criteria defined by an extensive literature review. T-Spherical fuzzy (T-SF) subjective weighting approach and T-SF-weighted aggregated sum product assessment (WASPAS) method are used for this purpose. The analysis reveals that "security" is the most crucial criterion, with Amazon emerging as the most prominent e-trade platform. The findings indicate that prioritizing security, discounts, and delivery time will enable e-commerce platforms to gain a competitive edge. The study evaluates international e-commerce platforms, identifying weaknesses in critical business areas key competitive advantage factors, and offering forward-thinking recommendations. This research has significant implications for the rapid and effective development of logistical partnerships with e-trade platforms across various industries. Additionally, it serves as a foundational basis and template for future research in the ecommerce sector, particularly within the automotive spare parts industry.