Tourism Marketing: The Experiential Perspective

Abstract

Tourism Marketing: The Experiential Perspective could not be more relevant in today's dynamic tourism landscape. As global travel faces shifting consumer expectations, rapid digital transformation, and mounting sustainability demands, this timely volume brings together cutting-edge research and critical insights into the power of experiential marketing to shape the future of tourism. This edited collection explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. The chapters highlight innovative approaches that move beyond traditional promotion, emphasizing the creation of authentic and memorable experiences that foster deeper consumer engagement, brand loyalty, and sustainable development. Drawing on a diverse range of perspectives from leading scholars and emerging voices, Tourism Marketing: The Experiential Perspective examines the intersections of sensory experience, digital tools, and community-based tourism. It is an essential resource for students, researchers, industry practitioners, and policymakers seeking to understand and apply experiential marketing in the evolving tourism sector. © Goodfellow Publishers, 2026. All rights reserved.