Social Media Adoption: a Process-Based Approach

dc.contributor.author Toker, Ayşegül
dc.contributor.author A. Bısson, Chrıstophe Louıs
dc.contributor.author Seraj, Mina
dc.contributor.author Kuşçu, Asli
dc.contributor.author Yavuz, Ramazan
dc.contributor.author Koch, Stefan
dc.contributor.author Bisson, Christophe
dc.contributor.other Management Information Systems
dc.date.accessioned 2019-06-27T08:02:01Z
dc.date.available 2019-06-27T08:02:01Z
dc.date.issued 2016
dc.department Fakülteler, İşletme Fakültesi, Yönetim Bilişim Sistemleri Bölümü en_US
dc.description.abstract This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment size and ownership as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions it discusses the novel concepts of social customer relations social stakeholder communication social intelligence and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions. en_US]
dc.identifier.citationcount 10
dc.identifier.doi 10.1080/10919392.2016.1228361 en_US
dc.identifier.endpage 363
dc.identifier.issn 1091-9392 en_US
dc.identifier.issn 1532-7744 en_US
dc.identifier.issn 1091-9392
dc.identifier.issn 1532-7744
dc.identifier.issue 4
dc.identifier.scopus 2-s2.0-84992028937 en_US
dc.identifier.scopusquality Q2
dc.identifier.startpage 344 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/530
dc.identifier.uri https://doi.org/10.1080/10919392.2016.1228361
dc.identifier.volume 26 en_US
dc.identifier.wos WOS:000386709300004 en_US
dc.identifier.wosquality Q3
dc.institutionauthor Bisson, Christophe en_US
dc.language.iso en en_US
dc.publisher Taylor & Francis Inc en_US
dc.relation.journal Journal of Organizational Computing and Electronic Commerce en_US
dc.relation.publicationcategory Diğer en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.scopus.citedbyCount 14
dc.subject SMEs en_US
dc.subject Social Intelligence en_US
dc.subject Social Media Adoption en_US
dc.subject Social Media Communications en_US
dc.subject Technology Adoption en_US
dc.title Social Media Adoption: a Process-Based Approach en_US
dc.type Review en_US
dc.wos.citedbyCount 11
dspace.entity.type Publication
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