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dc.contributor.authorYalkın, Çağrı
dc.contributor.authorElliott, Richard
dc.date.accessioned2019-06-28T11:10:57Z
dc.date.available2019-06-28T11:10:57Z
dc.date.issued2014
dc.identifier.issn1687034
dc.identifier.urihttps://hdl.handle.net/20.500.12469/1386
dc.identifier.urihttps://doi.org/10.1007/s10603-014-9260-6
dc.description.abstractThis study revisits contexts of consumer socialization by focusing on fashion consumption among female teenagers. Focus groups and interviews have been utilized to collect data from 12- to 16-year-old female adolescents. The findings indicate that the adolescents cultivate both rational and symbolic skills within their friendship groups through friendship talk. The paper contributes to consumer socialization studies by examining the role of social relationships in and the accounts of the actual uses of fashion products. By doing so it extends scholars' policy makers' schools' and families' understanding of the dynamics involved in the building of young people's consumer identities and what type of issues they face as young consumers. Thus the study provides policy makers with information regarding how consumer skills and knowledge are cultivated and the role of the friendship group in cultivating them which can be used in formulating future policy aimed at consumer education literacy programmes and social marketing aimed at adolescents. © 2014 Springer Science+Business Media New York.
dc.language.isoEnglish
dc.publisherKluwer Academic Publishers
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumer socialization
dc.subjectFashion
dc.subjectFemale teenagers
dc.titleTalking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge
dc.typeArticle
dc.identifier.startpage301
dc.identifier.endpage331
dc.relation.journalJournal of Consumer Policy
dc.identifier.issue2
dc.identifier.volume37
dc.identifier.doi10.1007/s10603-014-9260-6
dc.contributor.khasauthorYalkın, Çağrı


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