Browsing by Author "Adani, Thaer Ali Al MAshh"
Now showing items 1-1 of 1
-
The impact of trust on social media's influencers and the effect of influencer's discount codes on the consumer purchase involvment
Adani, Thaer Ali Al MAshh (Kadir Has Üniversitesi, 2019)ABSTRACT Nowadays, brands are using influencers to promote their products and services because influencer marketing and its strategies have been witnessing an increased success lately by reaching a wider potential customer ...