Fakülteler by Institution Author "Merdin-Uygur, Ezgi"
Now showing items 1-5 of 5
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Alone but together autonomous but related: Self-construal effects on happiness in social experiences
Merdin-Uygur, Ezgi; Hesapci, Ozlem (Wiley, 2018)Communal tables and open workspaces have become popular servicescapes that is contemporary spaces for experiencing dining or working alone but together. Previous research demonstrates that experiencing with close others ... -
Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing
Merdin-Uygur, Ezgi (Boğaziçi Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 2017)The regulatory focus theory is the mark of a paradigm shift away from a unidimensional hedonism towards a multiplicity of regulatory foci. It possesses great explanatory power; however a lot remains unresolved despite a ... -
CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
Merdin-Uygur, Ezgi (Beykoz Üniversitesi, 2018)In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has ... -
How does self-concept clarity influence happiness in social settings? The role of strangers versus friends
Merdin-Uygur, Ezgi; Sarial-Abi, Gulen; Gurhan-Canli, Zeynep; Hesapci, Ozlem (Routledge Journals Taylor & Francis Ltd, 2019)Self-concept clarity (SCC) defined as the extent to which the content of an individual's self-beliefs is clearly and confidently defined and internally consistent influences experiences in social relationships. This paper ... -
Responses to replica (vs. genuine) touristic experiences
Gülen, Sarial-Abi; Ezgi, Merdin-Uygur; Gürhan-Canlı, Zeynep (Pergamon-Elsevier Science, 2020)A growing trend in tourism is the use of replica experiences. Yet, consumers' responses to replica (vs. genuine) touristic experiences are mostly overlooked in the literature. In this paper, we propose that consumers' ...