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Now showing items 21-22 of 22
Communicating Value in Healthcare Marketing from a Social Media Perspective
(Springer, 2022)
Sustainable healthcare policies and a developed healthcare industry are vital to countries’ competitiveness and productivity. The ongoing transformations in healthcare services and advances in health technologies and ...
Digital channels and technologies for commercial diplomacy: Conceptualisation and future research propositions
(Inderscience Publishers, 2015)
In this article, we provide a conceptual framework for the practice and study of commercial diplomacy in the light of two developments in the field of diplomacy. The first development in the field is related to the relative ...