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Now showing items 91-95 of 95
Creative problem-solving assessment and product design education
(Institution of Engineering Designers, The Design Society, 2018)
This study reports findings from the administration of Creative Engineering Design Assessment (CEDA) to product design. The aim is to assess the applicability of CEDA in this discipline for the analysis of students’ level ...
Validity issues of digital trace date for platform as a service: A network science perspective
(Springer Verlag, 2018)
Data validity becomes a prominent research area in the context of data science driven research in the past years. In this study, we consider an application development on a cloud computing platform as a promising research ...
Improving income distribution in Turkey
(Peter Lang Publishing Group, 2018)
This paper aims to solve the inequality problems in Turkey, based on the principles of the public economy and concerning fairness in taxation. According to Musgrave, the founder of modern public finance, as like the ...
Consumer-brand relationships in Turkey
(Emerald Group Publishing Ltd., 2018)
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ...
Experience consumption in Turkey
(Emerald Group Publishing Ltd., 2018)
The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ...