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Now showing items 11-12 of 12
Joint Pricing and Ordering Problem with Charitable Donations
(Mdpi, 2020)
Finding the correct pricing strategy for a product with multiple versions is an issue for retailers from various industries. In this paper, joint pricing and ordering problem is considered for a product that has two versions ...
Brand Love and Brand Forgiveness: An Empirical Study in Turkey
(Warsaw: Faculty of Management Publishing House. University of Warsaw, 2022-04-12)
Brand love is an interesting and important concept that required further research in brand
management. This study tested the impacts of consumer attitudes, subjective norms, and brand
anthropomorphization on brand love ...