Halkla İlişkiler ve Tanıtım Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12469/61

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Now showing 1 - 4 of 4

Citation - Scopus: 3
Corporations as Diplomatic Actors: Conceptualizing International Communication Tools
(IGI Global, 2016) Sevin, Efe; Karaca, Hazal Sena
This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide details about three concepts: lobbying, nation brands, and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption in this research is that communication is an essential aspect of conducting international businesses. There are two different categories at the center of these communication attempts. First, MNCs address politicians and other key decision-makers within the local political systems in order to start their businesses. Second, local populations should be persuaded to consume their goods and services. The focus in this chapter is the interplay between the three communication tools that are used to address these two audiences. It is argued that even though there are differences between the needs and expectations of decision-makers and consumers, the communication campaigns used to address one audience affects the other.
Citation - Scopus: 1
Globetrotters and Brands: Cities in an Emerging Communicative Space
(Springer International Publishing, 2016) Sevin, Efe
This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects brought cities closer to their target audiences-at least in terms of communication. The new communicative space concept therefore explains a situation in which target audiences including residents and potential visitors interact with each other and contribute to the establishment of the reputation of a city or its brand. © Springer International Publishing Switzerland 2017.
Citation - WoS: 50
Citation - Scopus: 60
Pathways of Connection: an Analytical Approach To the Impacts of Public Diplomacy
(Elsevier Science Inc, 2015) Sevin, Efe
Public diplomacy albeit its functional similarities with public relations and other corporate communication tools is inherently a foreign policy tool used by practitioner states to advance their national interests and achieve their foreign policy goals. The purpose of this theoretical article is to provide a framework to analyze the impacts of public diplomacy projects by acknowledging both its communication aspect and political nature. The pathways of connection framework is built in two-steps. First the public diplomacy concept is situated in international politics by evaluating the concept through mainstream international relations theories. This evaluation yields three areas on which public diplomacy projects might have an impact. Second the existing academic and practical measurement models are categorized under these areas and two pathways per area are presented. The theoretical framework can be used to understand different outcomes of public diplomacy projects and to provide a more accurate measurement of their success. (c) 2015 Elsevier Inc. All rights reserved.
Citation - Scopus: 5
Understanding Soft Power Through Public Diplomacy İn Contrasting Polities
(Taylor & Francis Inc, 2016) Sevin, Efe
[Abstract Not Available]

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Browsing Halkla İlişkiler ve Tanıtım Bölümü Koleksiyonu by Institution Author "Sevin, Efe"