Halkla İlişkiler ve Tanıtım Bölümü Koleksiyonu

Permanent URI for this collectionhttps://gcris.khas.edu.tr/handle/20.500.12469/61

Browse

Now showing 1 - 20 of 34

Citation Count: 0
İnternet ve Demokrasinin Geleceği
(Selçuk Üniversitesi İletişim Fakültesi, 2005) Karakulakoğlu, Selva Ersöz
İnternet sosyal, siyasal ve ekonomik yaşamı etkilemekte ve bu alanlarda varolan alışkanlıklarımızın değişmesine yol açmaktadır. Bu değişimlerden en önemlisi hiç şüphesiz siyaset alanında yaşanmaktadır. İnternet yeni iletişim araçlarıyla siyasal hayatı değiştirmeye başlamıştır. Aynı zamanda bu yeni teknolojiyi demokrasi karşısında tehdit olarak görenler de vardır. Bu çalışmada siyasal katılım aracı olarak internet incelenmiş; internetin neden olabileceği tehdit ve tehlikeler örneklerle açıklanmış, internet ve demokrasinin geleceği hakkında bazı varsayımlardan bahsedilmiş ve çözüm önerileri sunulmaya çalışılmıştır.
Citation Count: 0
Halkla ilişkiler anlayışıyla bütünleşik pazarlama iletişimi
(İstanbul Üniversitesi İletişim Fakültesi, 2009) Tunçel, Hakan
Pazarlama iletişimi etkinliklerinde halkla ilişkiler disiplininin önemi yıllar boyu genellikle ikincil dere‐ cede görüldü. Pazarlama karmasındaki tanıtım ayağı, ağırlıklı olarak reklamdan oluşuyordu. Halkla ilişkiler, ürünlerle ilgili basında haberlerin yayınlanması ihtiyacı olduğunda hatırlanan sadece ekstra bir tanıtım aracıydı. Halkla ilişkilerin ağırlıkla kurumsal iletişimden sorumlu olduğu kabul edilirdi. 1990’lı yıllarda dünyadaki siyasi, ekonomik ve teknolojik gelişmelerle birlikte pazarlamacılar sadece kitlesel reklamla pazarlama hedeflerine ulaşmalarının artık oldukça zor olduğunu kavradılar. Müşteri‐ lerle uzun vadeli ilişkiler kurulması ve sürdürülmesi için halkla ilişkilerin kendine özgü kolaylaştırıcı özellikleri daha çok kullanılmaya başlandı. Ürün markası iletişiminde, halkla ilişkilere duyulan ihtiya‐ cın artmasıyla Pazarlama Amaçlı Halkla İlişkiler (Marketing PR) alanı doğdu. Bu dönemde ortaya çıkan, tek bir mesaj ve ortak hedefler doğrultusunda, tüketicilerle bütün temas noktalarında buluşarak, bütün iletişim araçlarının uzun vadeli birbiriyle uyumlu yönetilmesi yaklaşımı olan bütünleşik pazar‐ lama iletişiminin şekillenmesinde halkla ilişkiler disiplininin önemli etkileri bulunmaktadır. Bu maka‐ lede, pazarlama iletişiminin kavramsal çerçevesi ve bütünleşik pazarlama iletişimi yaklaşımının geli‐ şimi özetlenerek, bütünleşik pazarlama iletişiminde halkla ilişkiler anlayışının etkileri tartışılmış ve ikincil verilere dayanılarak Alo deterjan markasının ‘Süper Anne’ isimli kampanyası yorumlanmıştır. Bu kampanyanın halkla ilişkiler anlayışındaki bütünleşik pazarlama iletişiminin karakteristik unsurla‐ rını taşıdığı sonucuna varılmıştır.
Citation Count: 2
Exploring the City: Perceiving Istanbul through its Cultural Productions
(Wiley-Blackwell, 2011) Şenova, Başak
This essay explores the role of Istanbul's 'cultural productions' as components of the city's structure and texture. Istanbul is a city of tensions generated by its countless conflicting and divergent flows which are constantly influenced by socio-economic political and cultural fusions and confusions. It is constantly expanding both horizontally and vertically as evidenced by its central and peripheral settlements illegal dwellings and squatted lands. With each and every new inhabitant further cumulative cultural input is added to the city which also blends social exclusion and transgression (together with axiomatic de facto regulations). The city 'operates' as a jumbled mode of excessive information
Citation Count: 0
Halkla İlişkiler Perspektifinden Kurumsal Vatandaşlık Anlayışına Bir Bakış
(Galatasaray Üniversitesi İletişim Fakültesi, 2011) Tunçel, Hakan
In our contemporary world, especially for big companies, the notion of corporate responsibility conscience has been pretty important to gain and sustain reputation in the eyes of their stakeholders. Many companies have been trying to express how they care about corporate citizenship practices which are allegedly the natural parts of their business plans or their corporate philosophies in different ways. Even though the term of corporate citizenship has emerged in management literature dealing with the social role of companies, it has been recently a prominent part of public relations practices and literature. In this article, firstly corporate citizenship notion is reviewed, then the relation between public relations and corporate citizenship is discussed theoretically with the help of some examples from business life, and it is tried to be shown how these two concepts overlapped each other.
Citation Count: 1
Is the press really free?: The recent conflict between the government and media in Turkey
(2011) Baybars Hawks, Banu
The history of the relationship between the press and the government dates back to the period of Ottoman Empire but became significantly strained after the foundation of the Turkish Republic. A historical and political economic analysis shows that successive governments in Turkey have found new methods to censor the media as the country's democracy moves towards consolidation. Since 2000 a familiar pressure has been brought to bear on the Turkish media from the conservative majority AKP government which has used legal economic and political-discursive means to control the flow of information thereby favoring a neo-conservative controlled and censored view of news media. This paper takes the recent cases of censorship by the Turkish government on the media as examples to argue governments in Turkey invented new methods of suppressing the press in this more liberal economic and political environment. To that end the method of inquiry includes a certain degree of historical analysis on the change in the political economy of the news media and discourse analysis of the most recent encounters between the media and the government. © Common Ground Banu Baybars Hawks All Rights Reserved.
Citation Count: 0
Digital crime and punishment: Turkish online journalism under siege
(International Institute of Informatics and Systemics IIIS, 2012) Baybars Hawks, Banu
Turkish mass media since its beginnings in late 19th century has aimed to gain its role as the fourth estate in Turkish political scene. The freedom of press has been at the paramount of discussions since the foundation of the Turkish Republic in 1923. Between 1980 and 2000 Turkish media grew more and more liberal and was able to express discontent publicly exercising its checks and balances function. On the other hand the conservative majority of AKP government the governing party in Turkey brought back pressures on the Turkish media since the 2000s. Digital media as the new developing platform in Turkey for expressing rights and freedoms is under siege by government as well. The government's definition of digital crime and punishment is mostly unnoticed by the average citizen but despised by the young population. This paper intends to show the invalidity of disproportionate use of punishment and illegitimate definition of cybercrime in contemporary democratic systems that target online media professionals and outline how Turkish authorities can reverse the process by adopting alternative strategies of prevention. Under this perspective it also assesses the compliance of Internet legislation and practices in Turkey with Article 19 of the Universal Declaration of Human Rights Article 10 of the European Convention on Human Rights as well as the case law of the European Court of Human Rights.
Citation Count: 9
Making transnational publics: Circuits of censorship and technologies of publicity in Kurdish media circulation
(Wiley-Blackwell, 2013) Koçer Çamurdan, Suncem
Kurdish media producers who interweave social and political agendas with their filmmaking are often marginalized within Turkish media worlds. Impeded by national censorship these filmmakers move between national and transnational media worlds to advance their cinematic work. Such movement helps them create and maintain transnational publics that reinforce circulation of their media texts. Here I analyze how a documentary film about a seminomadic Kurdish community moves through international screening venues. As it journeys through film festivals in Europe its director Kazim oz accompanies it and through deliberate discourse attempts to increase and accelerate the film's transnational circulation. I explore the ways that oz discursively globalizes his film relates it to festival audiences flags the politics of Kurdish media production and seeks to construct a European public sensitive to the plight of Turkey's Kurds.
Citation Count: 0
Publishing leaked information as news: Sabotage or journalistic success?
(2013) Baybars Hawks, Banu; Smith, Ayten Gorgun
This article aims to analyse the universal news criteria regarding the transformation of information into news. In February 2013 the transcript of a meeting between 3 pro-Kurdish deputies and the jailed leader of the PKK (the Kurdistan Workers Party) was leaked to the Turkish press. This was published in Milliyet a national Turkish newspaper and has been interpreted as a forceful move to sabotage the positive atmosphere surrounding Turkey's latest efforts with the PKK to end a conflict that has lasted more than three decades andresulted in the deaths of almost 36000 people. The rationale for the leak was that although Turkey was going through a delicate time there were questions that needed to be answered but questions still remain: Who leaked the document and why and how? The media has been divided about whether the publishing of the leaked transcript represented an effort to sabotage the peace attempts with the PKK or whether it marked a moment of journalistic success. What ethical stance should be taken about the leak? Should the journalist have reported it in the name of professionalism in terms of 'informing the public' or should he have exercised restraint out of respect for the 'security of the state'? This article will examine those issues through an analytical approach and discuss the related attitudes of the foreign press.
Citation Count: 1
The Impacts of Tablet Use for Eliminating the Time-Space Barriers in University Education: A Turkish Experience
(Springer-Verlag Berlin, 2014) Polat, İsmail Hakkı; Uzunoğlu, Sarphan; Akser, Murat
Mobile learning applications are widely used in various levels of education process. In developing and developed countries educational institutions use tablets and personal computers for supporting learning processes. Mobile learning practices are generally used for overcoming time-space constraints in traditional learning process. This study covers both lecturer's and students' tablet usages and achievements of tablet usage on Introduction to New Media Course in Kadir Has University undergraduate New Media program including a comparison with traditional and online-blended lectures in previous years Thanks to mobile course tablet application developed students have been able to watch live broadcasts and video records of lectures see lecture presentations and read e-materials submitted online while they were able to submit their assignments exams and response papers. Interaction between lecturer and students is improved by tablet application lecture narrations were followed online and archived. Mobile application is integrated to Facebook for improving students' social interactions with the course materials and lecturer which paves the way for social learning concept. A course which has already been complemented by social networks and another online education software was chosen for the study. With almost same syllabus that was used for two years before comparative data about student and lecturer performances have been obtained. It is found out that average class success increased by %8 compared to previous years mobilization and online interaction level increased average time spent for class increased and 3G was used more than Wifi technologies during the semester that enables the mobility and allows time-space independency for the students.
Citation Count: 16
KURDISH CINEMA AS A TRANSNATIONAL DISCOURSE GENRE: CINEMATIC VISIBILITY, CULTURAL RESILIENCE, AND POLITICAL AGENCY
(Cambrıdge Univ Press, 2014) Koçer Çamurdan, Suncem
Within the last few years, "Kurdish cinema" has emerged as a unique discursive subject in Turkey. Subsequent to and in line with efforts to unify Kurdish cultural production in diaspora, Kurdish intellectuals have endeavored to define and frame the substance of Kurdish cinema as an orienting framework for the production and reception of films by and about Kurds. In this article, my argument is threefold. First, Kurdish cinema has emerged as a national cinema in transnational space. Second, like all media texts, Kurdish films are nationalized in discourse. Third, the communicative strategies used to nationalize Kurdish cinema must be viewed both in the context of the historical forces of Turkish nationalism and against a backdrop of contemporary politics in Turkey, specifically the Turkish government's discourses and policies related to the Kurds. The empirical data for this article derive from ethnographic research in Turkey and Europe conducted between 2009 and 2012.
Citation Count: 0
(Mis)communication across the Borders: Politics media and public opinion in Turkey
(International Institute of Informatics and Systemics IIIS, 2015) Baybars Hawks, Banu
During the 1990s advances in statistical and demographic analysis helped the development of an understanding of public opinion as the collective view of a defined population such as a particular demographic or ethnic group. In this view the influence of public opinion is not restricted to politics and elections. Public opinion is considered a powerful force in many other spheres such as culture fashion literature and the arts consumer spending and marketing and public relations. Attitudes and values play a crucial role in the development of public opinion. Different variables embedded in the political social and media structure of the country also have potential to make an impact on public opinion. These dynamics vary from the economics to the judicial system and democratic principles functioning in that country. On the other hand public opinion has a power to shape politics and media's priorities in reporting. The interaction among politics public opinion and media of one country can be better analyzed with the findings of public opinion research administered regularly. In Turkey the research on and analysis of public opinion are most frequent during the election times. Therefore it seems necessary to measure the public opinion more regularly to test the relationships among political public and media agendas. Accordingly the current study seeks to fill this gap. It is argued that in the absence of timely feedback from public surveys decisions and policies for improving different services and institutions functioning in the country might not achieve their expected goal. The findings of surveys may not only yield important insights into public's opinion regarding contemporary agendas of the country but also into the correlates shaping public policies. This article focuses on variables setting the current agenda in Turkey. For that purpose two surveys were carried out in December of 2014 and consecutively in April 2015 to determine the social and political trends and perceptions on gender issues in Turkey.
Citation Count: 38
Pathways of connection: An analytical approach to the impacts of public diplomacy
(Elsevier Science Inc, 2015) Sevin, Efe
Public diplomacy albeit its functional similarities with public relations and other corporate communication tools is inherently a foreign policy tool used by practitioner states to advance their national interests and achieve their foreign policy goals. The purpose of this theoretical article is to provide a framework to analyze the impacts of public diplomacy projects by acknowledging both its communication aspect and political nature. The pathways of connection framework is built in two-steps. First the public diplomacy concept is situated in international politics by evaluating the concept through mainstream international relations theories. This evaluation yields three areas on which public diplomacy projects might have an impact. Second the existing academic and practical measurement models are categorized under these areas and two pathways per area are presented. The theoretical framework can be used to understand different outcomes of public diplomacy projects and to provide a more accurate measurement of their success. (c) 2015 Elsevier Inc. All rights reserved.
Citation Count: 0
Ethnographic Cinema, Anthropology and Issues of Representational Authority in Visual Documentation of Culture
(İmge Kitabevi Yayınları, 2015) Koçer Çamurdan, Suncem
Ethnographic film has offered unique tools for cultural documentation since the emergence of motion pictures. However, visual representations of culture have had a problematic relationship with the larger discipline of anthropology for decades in part due to the threat of the camera to replace the scientific yet imperfect eye of the anthropologist with a technological tool. This article argues that the rocky relationship between anthropology and the moving image has deeper roots in the epistemological constructions of Self and Other, Home and Field, as well as Modern and Primitive. In conjunction with the dissolution of anthropological authority, a number of ethnographic films dealt with theoretical and ethical questions in relation to the issues of representational authority. The article illustrates three different ethnographic and filmic approaches to the issue: Reassemblage by Trinh T. Min-ha, The Wedding Camels by Judith and David MacDougal and Jaguar by Jean Rouch.
Citation Count: 25
Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015) Sevin, Efe
This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. Theoretical arguments in the fi elds of corporate and city branding point out the potential of these new communication platforms to change how brand-related content is created and shared with target audiences. However the practice is understudied. The study fi rst explains the potential of social media in branding through media ecology city brand communication and brand co-creation theories. Second the performance of the aforementioned three cities on social media is evaluated by analyzing their Twitter and Facebook presence. The fi ndings suggest that there is room for improvement for local governments in their employment of social media for city branding campaigns. The chapter concludes with recommendations for practitioners. © Springer International Publishing Switzerland 2016. All rights are reserved.
Citation Count: 0
Who sets the agenda in Turkey? Recent political and social trends in Turkish public opinion
(Common Ground Research Networks, 2015) Baybars Hawks, Banu
In terms of scholarly research and understanding the national social and political systems and policies the need exists for an empirical assessment of recent trends in public opinion in Turkey. Accordingly the current study seeks to fill the gap in the social sciences literature in English regarding Turkey's social and political stand which may be perceived to be very different by other nations. Without timely feedback from public surveys various programs for improving different services and institutions functioning in the country might not achieve their expected goal nor can decisions about which programs to implement be made rationally. Additionally the information gathered may not only yield important insights into public opinion regarding the current agenda in Turkey but also into how it correlates to shaping public policies. In analyzing data from the Social and Political Trends in Turkey survey this research seeks to address a new insight in the social sciences literature. © Common Ground Banu Baybars Hawks All Rights Reserved.
Citation Count: 14
Social business in online financing: Crowdfunding narratives of independent documentary producers in Turkey
(Sage Publications Ltd, 2015) Koçer Çamurdan, Suncem
Crowdfunding is a relatively novel concept in Turkish public discourse. Yet activist media producers in Turkey actively use online opportunities to solicit production post-production and distribution financing. This article explores crowdfunding as a signifier that draws public attention to media texts for which online funding drives are performed. As crowdfunding campaigns circulate through social media they forge publics around the related films videos stories and more significantly the social causes around which these media revolve. Based on long-term ethnographic research with independent media producers in Turkey the article scrutinizes the crowdfunding adventures behind three documentaries My Child Ecumenopolis and I Flew You Stayed as narrated by their producers. Using the analysis of the campaigns for these documentary films as cases I argue that in addition to being a means to raising funds crowdfunding is a tool to accomplish social and political ends ranging from creating communities of support and attracting media attention to building a reputation of independence.
Citation Count: 0
DOMESTİK ETNOGRAFİ ÖRNEĞİ OLARAK BEN UÇTUM SEN KALDIN
(Hacettepe Üniversitesi İletişim Fakültesi, 2015) Koçer Çamurdan, Suncem
In what ways does documentary camera with its unique capacity to disentangle reality penetrate and reconstruct history? At the intersections of history and memory and of family and self, how do documentary narratives crafted through the pursuit of personal life stories, longed family members, and childhood recollections contest hegemonic ideologies about identity? This article focuses on I Flew You Stayed (2012) by Mizgin Müjde Arslan as a reflexive narrative of tracing longed family members and occult life stories. As Arslan searches for her family history to fill out painful gaps in her life journey through documentary practice, she ends up uncovering a restless history construed by ideologies that silence counter-hegemonic voices in unique ways.
Citation Count: 22
Encountering difference and radical democratic trajectory: An analysis of Gezi Park as public space
(Routledge, 2015) İnceoğlu, İrem
Summer 2013 was a historic period in regards to political activism in Turkey. Commonly referred to as ‘the Gezi Resistance’ the grass-roots mobilisation caught the rather self-assured AKP (Adalet ve Kalkinma Partisi) government off guard as hundreds of thousands rushed to the streets squares and parks to reclaim those spaces publicly. The resistance started with the attempt by a handful of environmentalists to protect a few trees being cut down in central Istanbul. Then it quickly moved beyond just about protecting a few trees and became a collective reaction to the recent and ongoing urban modelling projects that would turn commons into gated spaces for consumption. Significantly the Gezi Resistance which reclaimed public spaces started to mobilise multiple identity groups who entered into the political arena in the radical democratic sense. This paper aims to scrutinise Gezi Resistance and the occupation of the park in relation to reclaiming public spaces and the politics of identity hence as an opportunity for a radical democratic emancipation. In this context emancipation refers to contestation against the dominating discourses of the majoritarian government with neoconservative tendencies. Public space is contextualised as the agonistic domain that enables individuals both to appear hence become visible for a possible interaction and acknowledgement and join collaborative struggles against dominant discourses. In this regard performing dissent re-produces subjectivities while articulating these to one another also requires a public space. © 2015 Taylor & Francis.
Citation Count: 3
Corporations as Diplomatic Actors: Conceptualizing International Communication Tools
(IGI Global, 2016) Sevin, Efe; Karaca, Hazal Sena
This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide details about three concepts: lobbying, nation brands, and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption in this research is that communication is an essential aspect of conducting international businesses. There are two different categories at the center of these communication attempts. First, MNCs address politicians and other key decision-makers within the local political systems in order to start their businesses. Second, local populations should be persuaded to consume their goods and services. The focus in this chapter is the interplay between the three communication tools that are used to address these two audiences. It is argued that even though there are differences between the needs and expectations of decision-makers and consumers, the communication campaigns used to address one audience affects the other.
Citation Count: 1
Globetrotters And Brands: Cities In An Emerging Communicative Space
(Springer International Publishing, 2016) Sevin, Efe
This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects brought cities closer to their target audiences-at least in terms of communication. The new communicative space concept therefore explains a situation in which target audiences including residents and potential visitors interact with each other and contribute to the establishment of the reputation of a city or its brand. © Springer International Publishing Switzerland 2017.

Browse

Browsing Halkla İlişkiler ve Tanıtım Bölümü Koleksiyonu by Issue Date