(Galatasaray Üniversitesi İletişim Fakültesi, 2011) Tunçel, Hakan
In our contemporary world, especially for big companies, the notion
of corporate responsibility conscience has been pretty important to gain
and sustain reputation in the eyes of their stakeholders. Many companies
have been trying to express how they care about corporate citizenship
practices which are allegedly the natural parts of their business plans or
their corporate philosophies in different ways. Even though the term of
corporate citizenship has emerged in management literature dealing with
the social role of companies, it has been recently a prominent part of
public relations practices and literature. In this article, firstly corporate
citizenship notion is reviewed, then the relation between public relations
and corporate citizenship is discussed theoretically with the help of some
examples from business life, and it is tried to be shown how these two
concepts overlapped each other.