Browsing by Subject "Fashion"
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Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge Authors:
Publisher and Date:(Kluwer Academic Publishers, 2014)This study revisits contexts of consumer socialization by focusing on fashion consumption among female teenagers. Focus groups and interviews have been utilized to collect data from 12- to 16-year-old female adolescents. The findings indicate that the adolescents cultivate both rational and symbolic skills within their friendship groups through friendship talk. The paper contributes to consumer socialization studies by examining the role of social relationships in and the accounts of the actual ...