Uray, Nimet
Loading...
Profile URL
Name Variants
Uray, NIMET
Nimet Uray
U., Nimet
N. Uray
Nimet, Uray
Uray,N.
U.,Nimet
Uray, Nimet
NIMET URAY
Uray,Nimet
URAY, Nimet
Nimet URAY
Uray, N.
URAY, NIMET
Nimet Uray
U., Nimet
N. Uray
Nimet, Uray
Uray,N.
U.,Nimet
Uray, Nimet
NIMET URAY
Uray,Nimet
URAY, Nimet
Nimet URAY
Uray, N.
URAY, NIMET
Job Title
Prof. Dr.
Email Address
Main Affiliation
Business Administration
Status
Current Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
3
GOOD HEALTH AND WELL-BEING
1
Research Products
9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
2
Research Products
11
SUSTAINABLE CITIES AND COMMUNITIES
1
Research Products
12
RESPONSIBLE CONSUMPTION AND PRODUCTION
1
Research Products
13
CLIMATE ACTION
1
Research Products
14
LIFE BELOW WATER
3
Research Products
15
LIFE ON LAND
1
Research Products
17
PARTNERSHIPS FOR THE GOALS
3
Research Products
Documents
31
Citations
317
h-index
11
Documents
22
Citations
198
Scholarly Output
20
Articles
13
Views / Downloads
109/598
Supervised MSc Theses
1
Supervised PhD Theses
4
WoS Citation Count
74
Scopus Citation Count
124
WoS h-index
4
Scopus h-index
5
Patents
0
Projects
0
WoS Citations per Publication
3.70
Scopus Citations per Publication
6.20
Open Access Source
5
Supervised Theses
5
Google Analytics Visitor Traffic
| Journal | Count |
|---|---|
| International Series in Operations Research and Management Science | 2 |
| International Journal of Pharmaceutical and Healthcare Marketing | 2 |
| Journal of Hospitality Marketing & Management | 1 |
| Journal of International Food & Agribusiness Marketing | 1 |
| Journal of Marketing Analytics | 1 |
Current Page: 1 / 3
Scopus Quartile Distribution
Competency Cloud
Scholarly Output Search Results
Now showing 1 - 10 of 20
Article Citation - WoS: 5Citation - Scopus: 5Don't Give Me Just Positive Feedback: How Positive and Negative Feedback Can Increase Feedback-Based Goal Setting and Proactive Customer Service Behavior(Springer, 2024) Menguc, Bulent; Auh, Seigyoung; Ang, Dionysius; Uray, NimetHow can managers use positive and negative feedback to encourage employees' proactive customer service behavior (PCSB)? This question has significant implications because while companies utilize feedback for employee development, it remains unclear how different forms of manager feedback can improve or impair customer service. We synthesize the feedback, goal-setting, and proactive service behavior literature and propose a motivational driver-goal setting-goal striving-goal attainment (MG3) model to help unpack the feedback-PCSB link. Using time-wave survey data in Study 1, we find that feedback-based goal setting fully mediates the effect of positive (but not negative) feedback on PCSB. Using controlled experiments in Studies 2 and 3, we demonstrate that while positive feedback affects feedback-based goal setting through feedback utility, negative feedback does so via feedback accountability, revealing distinct mechanisms. Our research underscores the importance of distinguishing between feedback types when the goal is to foster PCSB.Doctoral Thesis Yenı̇ Dönemde Kurumsal Karı̇yer Yönetı̇mı̇: Uygulamalar, Sonuçlar, Yenı̇ Karı̇yer Yönelı̇mlerı̇nı̇n Rolü ve Yönetici Karı̇yer Desteğı̇(2025) Alparslan, Suzan Ece; Uray, Nimet; Eyiusta, Ceyda MadenKurumsal kariyer gelişimi (KKG) ve şirketlerin kariyer yönetimi uygulamaları şeklindeki kariyer yatırımları, yeni kariyer yönelimlerinin (örneğin, çok yönlü kariyer, sınırsız kariyer) ortaya çıktığı giderek değişen çalışma ortamında büyük ilgi görmektedir. Sinyal Teorisi ve Sosyal Değişim Teorisine dayanan bu tez, çalışanların kurumsal kariyer yönetimi uygulamalarını (KKYU) kullanma düzeyleri ile iş sonuçları arasındaki ilişkiyi (a) KKG algılarının aracılık etkisi ve (b) yönetici kariyer desteği ve yeni kariyer yönelimlerinin (örneğin, çok yönlü ve sınırsız kariyer) düzenleyici etkileri yoluyla araştırmaktadır. Bu amaçla, ağırlıklı olarak bankacılık sektöründen 140 beyaz yakalı çalışandan veri toplanmıştır. Sonuçlar, kariyer hedeflerinde ilerleme ve kurumsal ödül algılarının, KKYU kullanımını davranışsal ve tutumsal sonuçlara bağlayan temel aracılar olduğunu göstermiştir. Ayrıca, sonuçlar yönetici kariyer desteğinin KKG ile davranışsal (rol içi ve rol dışı performans) ve tutumsal sonuçlar (işe angaje olma, devamlılık bağlılığı, normatif bağlılık) arasındaki ilişkiyi önemli ölçüde düzenlediğini göstermiştir. Ayrıca, çok yönlü kariyer ve sınırsız kariyer, KKG ile davranışsal sonuçlar (rol içi ve rol dışı performans) arasındaki ilişkiyi önemli ölçüde düzenlemez iken, sadece sınırsız kariyer KKG ile tutumsal sonuçlar (işten ayrılma niyeti, işe angaje olma) arasındaki ilişkiyi düzenlemektedir. Çalışmamız ayrıca KKG algılarının geliştirilmesinde KKYU kullanımının etkinliğine ilişkin hem teorik hem de pratik bilgiler sunmaktadır.Book Part Citation - Scopus: 3Communicating Value in Healthcare Marketing From a Social Media Perspective(Springer, 2022) Çağlıyor, S.; Tosun, P.; Uray, N.Sustainable healthcare policies and a developed healthcare industry are vital to countries’ competitiveness and productivity. The ongoing transformations in healthcare services and advances in health technologies and analytics make it clear that there is a pressing need for more collaborative and interdisciplinary efforts in the industry. This study aims to explore the effectiveness of online marketing communication for healthcare services in Turkey with regard to the value-driven marketing approach utilized by leading chain hospitals through an examination of two research questions: (1) Which messages are emphasized in the social media marketing communications of hospitals? (2) Which factors increase engagement with healthcare consumers on social media? To that end, we compiled the Facebook and Twitter posts of three of the largest hospital chains in Turkey for the last 5 years along with the interaction metrics of the posts, ultimately generating a dataset consisting of 9212 posts in total. Using Latent Dirichlet Allocation, we identified four main topics: Posts on holidays and special days/weeks promoting healthy lifestyles, informative posts about the symptoms and treatments of illnesses, posts containing statistics about diseases, and posts including news about the hospital in question. In the following stage, we carried out predictive analysis using three tree-based machine learning algorithms (decision trees, random forests, and gradient boosting trees) to predict total interaction and relative variable importance. Our model performed at an accuracy rate of 70%. The findings of this study indicate that contextual factors such as the number of followers may have more predictive power than content or interactivity factors. Hospitals use social media to improve their brand reputation and increase public awareness about health and critical diseases. The posts about holidays and special days and using links in the posts resulted in the most interaction. Message source was identified as an important factor, so different social media platforms should be treated as separate mediums in the design of marketing communication strategies and the different dynamics of those platforms should be considered instead of posting the same content on various platforms. As such, this research has valuable implications for marketing managers and administrators working in healthcare in terms of the design of their online marketing communication strategies. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.Book Part Citation - Scopus: 1From E-Satisfaction To E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes?(Springer, 2022) Demirbaş, E.; Gültekin, Salman, G.; Uray, N.Successive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been specially accelerated as the result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and transaction in e-retailing make e-business more challenging. Under these circumstances, the most important requirement of sustainable development and profitability in e-business management is to retain loyal customers rather than one-time buyers. Hence, in an e-commerce setup, understanding the repurchase intention of consumers is essential in sustaining growth. Most previous studies have focused on one or two factors, ignoring the whole picture, depicting the most effective factors both e-satisfaction and e-repurchase intention. The main purpose of this study is to investigate the relationships between e-service quality, information quality, e-satisfaction, and e-repurchase intention by involving customer decision-making styles in the context. An online retailer, belonging to a large brick-and-mortar Turkish company was chosen to conduct the survey. Consequently, the data collected from the conveniently selected sample among the members of that e-retailer was used to test the research model using structural equation modeling. The results revealed efficiency, fulfillment, privacy, and information quality to influence both e-satisfaction and e-repurchase intention whereas after-sales e-services influencing e-satisfaction. Meanwhile, e-satisfaction mediates the relationship between the service quality of a website and e-repurchase intention. Furthermore, novelty and recreational shopping style attitude moderates the relationship between e-satisfaction and e-repurchase intention. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.Article Citation - WoS: 17Citation - Scopus: 23Consumer Complaining Behavior in Hospitality Management(Routledge Journals, Taylor & Francis Ltd, 2022) Tosun, Petek; Sezgin, Selime; Uray, NimetThe purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative methodology through the implementation of a two-stage study based on surveys. Study 1 examined the impacts of assertiveness, aggressiveness, and perceived risks on CCB in the context of low-quality summer vacation, while Study 2 further investigated the relationships in the research model by replicating the survey within the framework of high-quality summer vacation. The results were then analyzed through factor and regression analyses. Both of the studies demonstrated that assertiveness positively influences CCB directly and also indirectly via the mediating effect of perceived risks. It was found that aggressiveness positively influences CCB when consumers have high service quality expectations but when they have low expectations for service quality, it is insignificant.Article Assessing the Impact of Customer Experience Quality on Customer Perceived Value and Marketing Outcomes(Taylor & Francis Ltd, 2025) Demir, Ozge; Karaosmanoglu, Elif; Uray, NimetThis research explores the link between customer experience, value, and marketing outcomes, with emphasis on contextual adaptability, employing a multi-group structural equations modeling (SEM) approach. It shows that customer experience quality (CXQ) is invariant across two services, banking and TV broadcasting. SEM results demonstrate that customer loyalty is mainly influenced by functional value-more so than economic or social values. However, what drives functional value differ: For banking, consumers' evaluations of three CXQ dimensions, ease of access, monetary experience, and customer-centric processes predict functional value. In the TV subscription service however, functional value is largely driven by customer-centric processes.Article A Holistic Empirical Approach To Marketing Activities and Performance Interaction in Banking Industry: the Mediating Role of Customer-Based Brand Equity(Emerald Publishing, 2025) Akdogan, C.B.; Uray, N.; Ulengin, B.; Kiygi-Calli, M.Purpose: This paper aims to examine the direct impacts of marketing resources and marketing activities on several business performance indicators in the banking industry and the indirect effects through customer-based brand equity. Design/methodology/approach: We use a holistic empirical approach based on resource-based view and marketing productivity chain. The main study consists of a secondary analysis using quarterly data of fourteen banks over four years. We analyze the data using fixed-effect panel data regression, namely seemingly unrelated regressions. Findings: We find that customer-based brand equity is one of the most influential factors on business performance. Moreover, the indirect effect through customer-based brand equity should be considered in improving business performance. Marketing-related financial resources positively impact customer-based brand equity and business performance. Regarding marketing activities, pricing strategies affect the bank preferences of customers, which in turn affect the growth of deposit volumes and churn rates. Additionally, the number of bank branches positively impacts business performance. Advertising spending on different media has differentiated impacts on the performance indicators; thus, the allocation of advertising budget and advertising planning are critical. Originality/value: This study examines the inter-relationships among marketing resources, marketing activities, consumer response through brand equity and marketing performance. This study contributes to the literature by integrating the resource-based view and the marketing productivity chain to analyze the inter-relationships using panel data and several sector-related metrics. This study provides valuable insights to decision-makers in the banking industry. © 2024, Emerald Publishing Limited.Article Evaluating Green Marketing Practices in the Logistics Industry Under Type-2 Neutrosophic Fuzzy Environment(Elsevier Ltd, 2025) Faruk Görçün, Ö.F.; Ul Ain, N.; Kucukonder, H.; Durmusoglu, S.S.; Uray, N.; Tirkolaee, E.B.The logistics industry is under increasing pressure to implement Green Marketing (GM) strategies in response to growing environmental concerns and rising stakeholder expectations. Although international organizations and governments encourage the adoption of sustainability, practical decision support tools for executing GM strategies, particularly within logistics Small and Medium-Sized Enterprises (SMEs), remain underdeveloped. This study tries to advance the literature by introducing a novel hybrid Multi-Criteria Decision-Making (MCDM) framework that uniquely integrates Delphi, CRiteria Importance Through Inter-criteria Correlation (CRITIC), and Mixed Aggregation by cOmprehensive Normalization Technique (MACONT) methods with Type-2 Neutrosophic Numbers (T2NNs). Unlike prior fuzzy MCDM studies, this integration simultaneously incorporates subjective and objective weighting, preserves ordinal consistency, and explicitly manages higher-order uncertainty. The model is applied to evaluate the GM performance of logistics SMEs in Turkey, identify key evaluation criteria, and rank firms accordingly. Among the evaluated criteria, “Land usage” and “Investment in reducing greenhouse gas emissions” emerged as the most influential, while “Omsan Logistics” is identified as the top-performing firm in GM practices. The model's reliability is then confirmed through a two-phase sensitivity analysis, demonstrating robustness across different scenarios. The findings of this work provide significant implications for logistics managers, policymakers, and researchers aiming to enhance environmental performance and make informed decisions in complex and ambiguous operational environments. © 2025 Elsevier Ltd.Article Citation - WoS: 21Citation - Scopus: 38How To Engage Consumers Through Effective Social Media Use-Guidelines for Consumer Goods Companies From an Emerging Market(Universidad de Talca, 2021) Aydın, Gökhan; Uray, Nimet; Silahtaroğlu, GökhanThis study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal factors influencing consumer engagement (i.e., reposting, commenting on or liking posts), as an indicator of social media effectiveness, are considered in detail in the research model. Moreover, the model considers differences between industries as well as social media platforms. A total of 1130 posts made by four brands, two each from the durable goods and fast-moving consumer goods sectors, were collected from Facebook and Twitter in Turkey. Through predictive analysis, four different machine learning algorithms were utilized to develop easy-to-apply plans of action and strategies. The findings highlight the significant impact of videos, images, post frequency and interactivity on engagement. Furthermore, social media platforms and the brands themselves were found to be instrumental in influencing engagement levels, indicating that more than one formula is needed for effective social media management. The range and depth of the post-related factors (e.g., image type, video length, kind of interactivity) considered go far beyond those found in the significant majority of similar studies. Moreover, the unique setting and the novel data analysis algorithms applied set this study apart from similar ones. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.Article Citation - Scopus: 20Meat Substitutes in Sustainability Context: a Content Analysis of Consumer Attitudes(Routledge, 2020) Tosun, Petek; Yanar, Merve; Sezgin, Selime; Uray, NimetFood consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to discuss the findings.
