Do Foreigners Count? Internationalization of Presidential Campaigns

dc.contributor.author Uzunoğlu, Sarphan
dc.contributor.author Sevin, Hasan Efe
dc.contributor.other Public Relations and Information
dc.date.accessioned 2019-06-27T08:01:23Z
dc.date.available 2019-06-27T08:01:23Z
dc.date.issued 2017
dc.department Fakülteler, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümü en_US
dc.description.abstract The U.S. presidential elections always attract the attention of foreign audienceswho despite not being able to vote choose to follow the campaigns closely. For a post that is colloquially dubbed as the Leader of the Free World it is not unexpected to see such an interest coming from nonvoters. Mimicking almost hosting a megaevent the elections increase the media coverage on the United States thus making the elections a platform to communicate with the rest of the world and to influence the reputation of the country or its nation brand. This study postulates that the increasing adoption of social media by campaigns as well as ordinary users increase the symbolic importance of presidential elections for foreign audiences in two ways. First foreign audiences no longer passively follow the campaign but rather present their input to sway the American public opinion through social media campaigns. Second foreign audiences are exposed to a variety of messages ranging from official campaigns to late-night comedy shows to local grassroots movements. The audiences both enjoy a more in-depth understanding of the elections campaigns and are exposed to alternative political views. In this study the 2016 U.S. presidential elections are positioned as a megaevent that can influence the American nation brand. Through a comparative content and network analyses of messages disseminated over social media in the United Kingdom Turkey Canada and Venezuela the nation branding-related impacts of election campaigns are investigated. en_US]
dc.identifier.citationcount 1
dc.identifier.doi 10.1177/0002764217701215 en_US
dc.identifier.endpage 333
dc.identifier.issn 0002-7642 en_US
dc.identifier.issn 1552-3381 en_US
dc.identifier.issn 0002-7642
dc.identifier.issn 1552-3381
dc.identifier.issue 3
dc.identifier.scopus 2-s2.0-85019857585 en_US
dc.identifier.scopusquality Q1
dc.identifier.startpage 315 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/363
dc.identifier.uri https://doi.org/10.1177/0002764217701215
dc.identifier.volume 61 en_US
dc.identifier.wos WOS:000401564700005 en_US
dc.identifier.wosquality Q2
dc.institutionauthor Uzunoğlu, Sarphan en_US
dc.language.iso en en_US
dc.publisher Sage Publications Inc en_US
dc.relation.journal American Behavioral Scientist en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 4
dc.subject 2016 presidential elections en_US
dc.subject Foreign audiences en_US
dc.subject National reputation en_US
dc.subject Public opinion en_US
dc.subject Social media en_US
dc.title Do Foreigners Count? Internationalization of Presidential Campaigns en_US
dc.type Article en_US
dc.wos.citedbyCount 1
dspace.entity.type Publication
relation.isAuthorOfPublication 8d301640-c30b-4c16-93f0-f7dba0ab60e9
relation.isAuthorOfPublication 2039d6cd-2a66-4da0-a721-195c062dc9ef
relation.isAuthorOfPublication.latestForDiscovery 8d301640-c30b-4c16-93f0-f7dba0ab60e9
relation.isOrgUnitOfPublication 6f927f68-6bdf-4a00-82f7-45d1d3824548
relation.isOrgUnitOfPublication.latestForDiscovery 6f927f68-6bdf-4a00-82f7-45d1d3824548

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Do Foreigners Count_ Internationalization of Presidential Campaigns.pdf
Size:
478.35 KB
Format:
Adobe Portable Document Format
Description: