Globetrotters and Brands: Cities in an Emerging Communicative Space

dc.contributor.author Sevin, Efe
dc.contributor.author Sevin, Hasan Efe
dc.contributor.other Public Relations and Information
dc.date.accessioned 2019-06-28T11:10:47Z
dc.date.available 2019-06-28T11:10:47Z
dc.date.issued 2016
dc.department Fakülteler, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümü en_US
dc.description.abstract This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects brought cities closer to their target audiences-at least in terms of communication. The new communicative space concept therefore explains a situation in which target audiences including residents and potential visitors interact with each other and contribute to the establishment of the reputation of a city or its brand. © Springer International Publishing Switzerland 2017. en_US]
dc.identifier.citationcount 1
dc.identifier.doi 10.1007/978-3-319-26877-4_7 en_US
dc.identifier.endpage 122
dc.identifier.isbn 9783319268774
dc.identifier.isbn 9783319268767
dc.identifier.scopus 2-s2.0-85017048469 en_US
dc.identifier.startpage 109 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/1302
dc.identifier.uri https://doi.org/10.1007/978-3-319-26877-4_7
dc.institutionauthor Sevin, Efe en_US
dc.language.iso en en_US
dc.publisher Springer International Publishing en_US
dc.relation.journal Tourism in the City en_US
dc.relation.publicationcategory Kitap Bölümü - Uluslararası en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 1
dc.subject City Branding en_US
dc.subject Communicative Space en_US
dc.subject Social Media en_US
dc.subject Tourism en_US
dc.title Globetrotters and Brands: Cities in an Emerging Communicative Space en_US
dc.type Book Part en_US
dspace.entity.type Publication
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