Corporations as Diplomatic Actors: Conceptualizing International Communication Tools

dc.contributor.author Sevin, Efe
dc.contributor.author Sevin, Hasan Efe
dc.contributor.author Karaca, Hazal Sena
dc.contributor.other Public Relations and Information
dc.date.accessioned 2019-06-28T11:10:48Z
dc.date.available 2019-06-28T11:10:48Z
dc.date.issued 2016
dc.department Fakülteler, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümü en_US
dc.description.abstract This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide details about three concepts: lobbying, nation brands, and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption in this research is that communication is an essential aspect of conducting international businesses. There are two different categories at the center of these communication attempts. First, MNCs address politicians and other key decision-makers within the local political systems in order to start their businesses. Second, local populations should be persuaded to consume their goods and services. The focus in this chapter is the interplay between the three communication tools that are used to address these two audiences. It is argued that even though there are differences between the needs and expectations of decision-makers and consumers, the communication campaigns used to address one audience affects the other. en_US]
dc.identifier.citationcount 3
dc.identifier.doi 10.4018/978-1-4666-9806-2.ch019 en_US
dc.identifier.endpage 366
dc.identifier.isbn 9781466698079
dc.identifier.isbn 1466698063
dc.identifier.isbn 9781466698062
dc.identifier.scopus 2-s2.0-84981737321 en_US
dc.identifier.startpage 349 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/1311
dc.identifier.uri https://doi.org/10.4018/978-1-4666-9806-2.ch019
dc.institutionauthor Sevin, Efe en_US
dc.institutionauthor Karaca, Hazal Sena en_US
dc.language.iso en en_US
dc.publisher IGI Global en_US
dc.relation.journal Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy en_US
dc.relation.publicationcategory Kitap Bölümü - Uluslararası en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 3
dc.title Corporations as Diplomatic Actors: Conceptualizing International Communication Tools en_US
dc.type Book Part en_US
dspace.entity.type Publication
relation.isAuthorOfPublication 2039d6cd-2a66-4da0-a721-195c062dc9ef
relation.isAuthorOfPublication.latestForDiscovery 2039d6cd-2a66-4da0-a721-195c062dc9ef
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Multinational Corporations as Diplomatic Actors: Conceptualizing International Communication Tools