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Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Open Access Color
Green Open Access
No
OpenAIRE Downloads
OpenAIRE Views
Publicly Funded
No
BIP! Indicators
Impulse
Average
Influence
Average
Popularity
Average
Abstract
Description
Keywords
Marketing, Advertising Ethics, Advertising Strategies, Marketing Ethics, Marketing Mix, Mass Media, Advertising, Social Media
Fields of Science
Citation
WoS Q
Scopus Q
OpenCitations Citation Count
N/A
Source
International Encyclopedia of Business Management
Volume
Issue
Start Page
Vol1:829
End Page
Vol1:831
Collections
PlumX Metrics
Citations
Scopus : 0
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