Advertising
| dc.contributor.author | Kozak, Metin | |
| dc.date.accessioned | 2026-03-15T08:02:09Z | |
| dc.date.available | 2026-03-15T08:02:09Z | |
| dc.date.issued | 2025 | |
| dc.identifier.doi | 10.1016/B978-0-443-13701-3.00446-1 | |
| dc.identifier.isbn | 9780443137013 | |
| dc.identifier.isbn | 9780443137020 | |
| dc.identifier.scopus | 2-s2.0-105029612207 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12469/7784 | |
| dc.identifier.uri | https://doi.org/10.1016/B978-0-443-13701-3.00446-1 | |
| dc.language.iso | en | |
| dc.publisher | Elsevier | |
| dc.relation.ispartof | International Encyclopedia of Business Management | |
| dc.rights | info:eu-repo/semantics/closedAccess | |
| dc.subject | Marketing | |
| dc.subject | Advertising Ethics | |
| dc.subject | Advertising Strategies | |
| dc.subject | Marketing Ethics | |
| dc.subject | Marketing Mix | |
| dc.subject | Mass Media | |
| dc.subject | Advertising | |
| dc.subject | Social Media | |
| dc.title | Advertising | en_US |
| dc.type | Book Part | |
| dspace.entity.type | Publication | |
| gdc.author.institutional | Kozak, Metin (7102680984) | |
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| gdc.description.department | Kadir Has University | |
| gdc.description.departmenttemp | [Kozak M.] School of Communication, Kadir Has University, Istanbul, Turkey | |
| gdc.description.endpage | Vol1:831 | |
| gdc.description.publicationcategory | Kitap Bölümü - Uluslararası | |
| gdc.description.startpage | Vol1:829 | |
| gdc.identifier.openalex | W4401506151 | |
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