Tosun, Petek
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Petek TOSUN
TOSUN, PETEK
P. Tosun
PETEK TOSUN
TOSUN, Petek
Tosun, Petek
Tosun, P.
Petek, Tosun
Tosun,P.
T.,Petek
Petek Tosun
Tosun,Petek
T., Petek
Tosun, PETEK
TOSUN, PETEK
P. Tosun
PETEK TOSUN
TOSUN, Petek
Tosun, Petek
Tosun, P.
Petek, Tosun
Tosun,P.
T.,Petek
Petek Tosun
Tosun,Petek
T., Petek
Tosun, PETEK
Job Title
Doç. Dr.
Email Address
Main Affiliation
Business Administration
Status
Current Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
15
LIFE ON LAND
1
Research Products
16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
Research Products
14
LIFE BELOW WATER
1
Research Products
6
CLEAN WATER AND SANITATION
0
Research Products
3
GOOD HEALTH AND WELL-BEING
0
Research Products
17
PARTNERSHIPS FOR THE GOALS
3
Research Products
4
QUALITY EDUCATION
1
Research Products
2
ZERO HUNGER
0
Research Products
10
REDUCED INEQUALITIES
0
Research Products
7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
13
CLIMATE ACTION
0
Research Products
1
NO POVERTY
0
Research Products
9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
1
Research Products
12
RESPONSIBLE CONSUMPTION AND PRODUCTION
5
Research Products
8
DECENT WORK AND ECONOMIC GROWTH
3
Research Products
11
SUSTAINABLE CITIES AND COMMUNITIES
0
Research Products
5
GENDER EQUALITY
0
Research Products
Documents
23
Citations
294
h-index
12
This researcher does not have a WoS ID.
Scholarly Output
25
Articles
19
Views / Downloads
221/676
Supervised MSc Theses
3
Supervised PhD Theses
1
WoS Citation Count
154
Scopus Citation Count
210
WoS h-index
7
Scopus h-index
8
Patents
0
Projects
0
WoS Citations per Publication
6.16
Scopus Citations per Publication
8.40
Open Access Source
5
Supervised Theses
4
Google Analytics Visitor Traffic
| Journal | Count |
|---|---|
| Management Decision | 2 |
| International Journal of Consumer Studies | 2 |
| International Journal of Bank Marketing | 1 |
| International Journal of Happiness and Development | 1 |
| International Series in Operations Research and Management Science | 1 |
Current Page: 1 / 4
Scopus Quartile Distribution
Competency Cloud
25 results
Scholarly Output Search Results
Now showing 1 - 10 of 25
Article Citation - WoS: 15Citation - Scopus: 17The Impact of Brand Origin and Csr Actions on Consumer Perceptions in Retail Banking During a Crisis(Emerald Group Publishing Ltd, 2023) Tosun, Petek; Koyluoglu, A. SelcukPurposeConsumers' corporate social responsibility (CSR) expectations have increased in the new coronavirus (COVID-19) pandemic, while many financial institutions have supported society with their health-related CSR actions. This study examines the impact of CSR actions and brand origin on consumer attitudes, CSR perceptions, customer-based brand equity (CBBE) and supportive communication intent in retail banking during the crisis from signaling and stakeholder theory perspectives.Design/methodology/approachA 2 (foreign vs. local brand) x 2 (COVID-19-related vs. another CSR action) between-subjects factorial design was used to analyze consumer data.FindingsCSR actions of local brands created more positive attitudes, CSR perceptions and greater CBBE and supportive communication intent than foreign banks. However, CSR action (COVID-19-related vs. another) did not significantly influence consumer attitudes, CSR perceptions, CBBE and supportive communication intent.Originality/valueThis research has shown the significant impact of brand origin on consumer perceptions in response to CSR actions during the pandemic. It has suggested an original conceptual framework and presented timely empirical findings for retail banking in the pandemic period, which can exemplify a crisis period shaped by uncertainty. Besides, it extended the previous literature by focusing on the interaction between brand origin and CSR actions in shaping consumers' CSR and brand perceptions. It is among the first studies examining brand origin's impact on supportive communication intent.Article Citation - WoS: 2Citation - Scopus: 3Consumer Complaining Behavior in Banking: the Influence of Brand Image on Brand Forgiveness and Negative Word-Of(Palgrave Macmillan Ltd, 2022) Tosun, Petek; Gurce, Merve YanarThis study has established a conceptual model regarding the impacts of brand image, which consists of two subdimensions, corporate social responsibility (CSR) image and personnel image, and brand trust on brand forgiveness and consumer complaining behavior in retail banking. Through a quantitative analysis, the findings showed that favorable CSR image and personnel image positively influence brand forgiveness, reducing negative word-of-mouth in cases of service failures. However, brand forgiveness does not stop consumers from voicing their complaints directly to the firm. Consumers with lower brand trust, brand forgiveness, and brand image are more likely to voice their complaints to third parties.Article Citation - WoS: 34Citation - Scopus: 37Tourist Personality, Value Co-Creation, and Emotional Well-Being(Wiley, 2024) Uslu, Abdullah; Tosun, PetekThis study aimed to examine value co-creation as a predictor of customer satisfaction and emotional well-being using a comprehensive research model. It investigated the personal (customer extraversion and agreeableness) and situational (customer-employee rapport) variables that influence value co-creation (customer participation and citizenship behaviors) and, consequently, lead to customer satisfaction and emotional well-being. The tourism sector was selected for the study because value co-creation, satisfaction, and emotional well-being are crucial for hotel managers and academic researchers in the dynamic and competitive service environment. Around 400 tourists in Turkey participated in the field research. Data analysis with partial least squares structural equation modeling showed that extraversion and agreeableness positively influenced customer-employee rapport and value co-creation; agreeable and extroverted customers are more likely to positively interact with the service staff and engage in value co-creation. Customer-employee rapport positively affects value co-creation, customer satisfaction, and emotional well-being. Value co-creation has a significant positive impact on customer satisfaction and emotional well-being. The results contribute to the literature by testing an original model illustrating customers' role in value co-creation. Customer personalities shape value co-creation in dyadic exchange relationships. Their personalities, behaviors, and interactions during the service process shape their satisfaction and emotional well-being. This study contributes to the social exchange theory and service-dominant logic perspectives by providing empirical evidence regarding the significant direct impact of value co-creation on tourists' emotional well-being.Article Beyond the Screen: The Impact of TV Series on Visit and Purchase Intentions(Emerald Group Publishing Ltd, 2025) Tosun, Petek; Uslu, Abdullah; Yanar Gurce, MervePurposeDrawing on parasocial relationship theory and the meaning transfer model, this study suggests and tests an original model that examines viewers' intentions to visit a destination and purchase destination origin products, considering cultural proximity, celebrity involvement, enjoyment, country knowledge obtained via TV series and perceived product experience.Design/methodology/approachTurkish TV dramas were selected as the research context due to the increased global attention in the last decades. A field survey was conducted on foreign tourists in T & uuml;rkiye. The research model was tested with PLS-SEM.FindingsCultural proximity is positively related to celebrity involvement and enjoyment, influencing country knowledge and the intention to purchase the country's products. Celebrity involvement and country knowledge positively influence visit intentions. Moreover, the perceived product experience is positively related to purchase intentions.Practical implicationsTV dramas can significantly leverage international purchase intentions and promote destination-specific products in global markets, particularly with celebrity endorsements. Producers and marketers can strategically integrate cultural and local elements into TV dramas to enhance destination marketing strategies.Social implicationsTV dramas can deepen intercultural understanding by enhancing foreign viewers' knowledge of the origin country's culture, values, and lifestyle. By building emotional connections through media characters, countries can develop positive perceptions of each other and develop social affinities with one another, which can impact travel and consumption patterns.Originality/valueThis study shows the positive impact of TV series enjoyment on the country knowledge and perceived product experience regarding the origin country of TV dramas.Article Duygu Durumunun Tüketici Şikayet Davranışına Etkisi Hakkında Bir Pilot Çalışma(Melih Topaloğlu, 2018) Tosun, Petek; Sezgin, Selime; Uray, NimetBu pilot çalışmanın amacı, duygu durumunun tüketici şikâyet davranışı üzerindeki etkisini incelemek ve oluşturulan kavramsal modelin ön testini yapmaktır. Çalışmanın kavramsal modeli, algılanan marka değeri, algılanan risk, duygu durumu ve tüketici etkileşim stilleri olan kendinden emin olma ve agresiflik değişkenlerini içermektedir. 2x2 faktöriyel deneysel serim tasarımıyla ve anket yöntemiyle elde edilen verilerin analizi sonucunda, algılanan risk, agresiflik ve rıza göstermeye direnme değişkenlerinin, tüketici şikayet davranışı üzerinde pozitif yönlü bir etkiye sahip olduğu görülmüştür. Telafi talep edebilme, bilgi ve yardım isteyebilme değişkenlerinin ise tüketici şikayet davranışının üzerinde etkili olmadığı görülmüştür. Algılanan marka değeri yüksek ise, ya da tüketicilerin duygu durumu negatif ise, şikayet etme eğilimi istatistiki olarak artmamaktadır. Örneklem sayısının düşüklüğü (n=118) ve tüketici şikayet davranışı ölçeğinin kategorik olması gibi kısıtlara sahip olan bu pilot çalışma sonucunda, kavramsal modelin ön testi yapılmış, gelecekteki araştırmalarda kullanılabileceği ve duygu durumunun e-posta ile dağıtılan anketlerdeki görsellerle değişimlenebileceği görülmüştür.Book Part Citation - Scopus: 1Transforming Universities for a More Competent Society: Digitalization and Higher Education(IGI Global, 2022) Tosun, P.Digitalization has transformed the higher education sector. It is a significant factor that shapes the future of higher education. Universities are the primary institutions that must ensure the relevancy and actuality of their curricula and provide high-quality education programs by utilizing new methods and technologies in the rapidly changing environment. Business administration, a popular program for undergraduate and graduate students, must evolve with the dynamic education environment shaped by digital learning alternatives. The management programs must respond to the rapidly changing needs of the labor market, students, and society to provide students with the relevant skills. The chapter presents a literature synthesis, summarizes the new trends and priorities in designing and managing higher education, and points out practical implications and future research directions for higher education managers and researchers © 2022, IGI Global. All rights reserved.Master Thesis Sosyal Medyada Dijital Kurumsal Sosysal Sorumluluk Açıklamarı ve Tüketici Algıları(2025) Biçer, Deniz; Tosun, PetekMarkaların Kurumsal Sosyal Sorumluluk (KSS) iletişimleri, marka itibarını arttırma, etkileşim sağlama ve şeffaflık konusundaki toplumsal beklentilere yanıt verme yetenekleri sayesinde son on yılda giderek daha önemli hale gelmiştir. İşaretleme teorisini ve paydaş teorisini temel alan bu çalışma, sosyal medyada KSS algılarının marka güveni ve tüketici etkileşimi üzerindeki etkisine, müşteri memnuniyetinin etkisi de göz önünde bulundurarak odaklanmaktadır. Tüketicilerin etkileşim düzeylerini etkili bir şekilde ölçmek için karma yöntem yaklaşımı kullanılmış, sosyal medyadaki KSS paylaşımlarının içerik analizi ve çevrimiçi anket gerçekleştirilmiştir. Çalışma 1, marka tarafından üretilen sosyal media içeriklerindeki KSS algılarının tüketici etkileşmini nasıl etkilediğini incelemiştir. Seçilen bu markanın tweet'leri (n=290), içerik analizi ile incelenmiş ve ANOVA sonuçları, toplulukla ilgili KSS açıklamalarının tüketici etkileşimini arttırdığını göstermiştir. Çalışma 2 kapsamında, KSS açıklamalarını marka güveni, müşteri memnuniyeti ve tüketici etkileşimiyle ilişkilendiren önerilen modeli değerlendirmek amacıyla kesitsel bir tüketici anketi gerçekleştirilmiştir. Samsung markası kullanılarak yapılan çevirmiçi anket (n=312), faktör ve regresyon analizleriyle incelenmiştir ve sonuçlar, tüketiclerle uzun vadeli etkileşimlerde çağrı içeren KSS kampanyalarının etkileşim düzeylerini ve marka güvenini arttırdığını göstermiştir. Şeffaf KSS iletişim stratejileri sayesinde marka güveni ve tüketici etkileşimi güçlendirilebilir. Bu bulgular, dijital tüketici davranışı bağlamında paydaş teorisinin kullanımını genişletmek ve KSS iletişiminde paydaş teorisiyle bağlantısını vurgulamak açısından teorik çerçeveye katkı sağlamıştır. Ayrıca, işaretleme teorisinin bu baglama entegrasyonu, KSS iletişimlerinin markalar ve paydaşlar arasındaki bilgi asimetrisini azaltan işaretler olarak rolüne dikkat çekmektedir. Yöntemsel çıkarımlar, KSS stratejilerinin sosyal medyada tüketici etkileşimini arttırabileceğini vurgulamaktadır.Article Citation - WoS: 22Citation - Scopus: 24Examining the Impact of the Fear of Missing Out on Museum Visit Intentions(Sage Publications Inc, 2023) Uslu, Abdullah; Tosun, PetekThis study investigates the influence of the desire for continuous learning, fear of missing out (FOMO), involvement, and enjoyment from the virtual travel experience (VTE), on museum visit intentions. The direct impacts of FOMO, consumer attitudes, and subjective norms on visit intentions were examined within a conceptual research model that combines the theory of reasoned action (TRA) and self-determination theory (SDT). Survey data obtained from 385 potential tourists were analyzed by PLS-SEM. Findings revealed that the desire for continuous learning positively influences FOMO, and involvement positively affects attitudes toward museum visits, which, in turn, increases visit intentions. Enjoyment from the VTE moderates the attitude-visit intentions relationship. This study has extended previous findings by proposing and empirically testing an original framework for examining behavioral intentions. It has shown the significant impact of the desire for continuous learning on FOMO, which operates as a self-regulatory feeling and increases museum visit intentions.Article Event and Destination Image as Antecedents of Supportive Communication, Visit and Purchase Intentions(Routledge Journals, Taylor & Francis Ltd, 2025) Uslu, Abdullah; Tosun, Petek; Al-Sulaiti, KhalidFocusing on the Qatar 2022 FIFA World Cup, this study examined the impact of event image, subjective knowledge, and destination image on supportive communication and visit and purchase intentions. Structural equation modeling analyses on PLS-SEM were conducted following a consumer survey. The findings showed that the mega sport event's image and subjective knowledge of consumers regarding the event positively influenced destination image, positively affecting supportive communication intent, visit intentions, and the intention to purchase destination-origin products. Based on the image transfer and halo effect theories, this study extended previous findings by introducing subjective knowledge and purchase intentions into the event image-destination image-behavioral intentions framework. In alignment with the associate network memory model, the image transfer from the event to the destination significantly influences three behavioral intentions: supportive communication intent, visit intentions, and the intention to purchase the destination's products.Doctoral Thesis KOBİ'lerde Sürdürülebilir Pazarlama Yönelimini Belirleyici Faktörler ve Firma Performansına Etkilerinin İncelenmesi: Karma Yöntem Araştırması(2025) Varol, Kübra; Tosun, PetekSon yıllarda küresel ve çevresel sorunların artması ve paydaş beklentilerinin yükselmesi, küçük ve orta ölçekli işletmeleri (KOBİ'ler) sürdürülebilirliği stratejilerine entegre etmeye zorlamaktadır. Ancak mevcut araştırmaların çoğu büyük ölçekli şirketlere odaklanmış, KOBİ'ler ise yerel ekonomilerdeki merkezi rolleri ve paydaşlarla yakın ilişkilerine rağmen görece ihmal edilmiştir. Bu tez, KOBİ'lerin Sürdürülebilir Pazarlama Yönelimi'ni (SPY) nasıl benimsediğini, hangi örgütsel güdüler ve dışsal baskılarla şekillendiğini ve firma performansına etkilerini incelemektedir. Çalışmada iş etiği ve pazarlama stratejisi literatürü temel alınarak üç güdü tanımlanmıştır: araçsal (çıkar odaklı), ilişkisel (paydaş odaklı) ve ahlaki (etik temelli). SPY; stratejik entegrasyon, toplumsal etkileşim ve etik yeterlikler olmak üzere üç boyutta kavramsallaştırılmıştır. Ayrıca düzenleyici gereklilikler, piyasa beklentileri ve sektör normları gibi dışsal baskılar ile rekabet yoğunluğu, piyasa dalgalanması ve teknolojik yeterlikler gibi bağlamsal faktörler de dikkate alınmıştır. Tez, karma yöntem yaklaşımıyla yürütülmüştür. Nitel aşamada Türkiye'deki KOBİ sahipleri ve yöneticileriyle yapılan görüşmeler, güdüler ve bağlamsal etkileri ortaya koymuştur. Elde edilen bulgular, kavramsal modelin nicel aşamada yapısal eşitlik modellemesi (YEM) ile test edilmesine temel sağlamıştır. Çalışma üç katkı sunmaktadır: KOBİ'lerin pazarlama stratejilerinde güdülerin rolünü ortaya koyarak iş etiği literatürünü genişletmek; SPY ile çok boyutlu performans arasındaki bağı ampirik olarak göstermek; çevresel türbülansı düzenleyici faktör olarak ekleyerek SPY'nin rekabetçiliği destekleme koşullarına dair daha dinamik bir anlayış geliştirmek.
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